Lopez, Carmen and Balabanis, George (2023) Country of origin (COO) as a determinant of advertising credibility. 2023 Global Marketing Conference at Seoul, , Seol, Korea, Republic of. 20 - 23 Jul 2023. (In Press)
Record type:
Conference or Workshop Item
(Paper)
More information
Accepted/In Press date: 22 March 2023
Venue - Dates:
2023 Global Marketing Conference at Seoul, , Seol, Korea, Republic of, 2023-07-20 - 2023-07-23
Identifiers
Local EPrints ID: 479083
URI: http://eprints.soton.ac.uk/id/eprint/479083
PURE UUID: 919cd12d-f87e-4ed3-88c0-c2885d19ff3b
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Date deposited: 19 Jul 2023 17:16
Last modified: 17 Mar 2024 03:58
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Contributors
Author:
Carmen Lopez
Author:
George Balabanis
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