Combining art and science for effective public communication
Combining art and science for effective public communication
Scientists struggle to convey scientific findings and concepts to the public. The Transitioning to a Circular Economy with creative artists project (TRACE) was a novel and ground-breaking collaboration between scientists, creative artists, and primary school children to communicate and raise awareness about electronic waste (e-waste) and accelerate the circular economy. TRACE aimed to demonstrate the capability of intergenerational and creative projects to raise awareness of, and influence public attitudes towards, e-waste. The project was a resounding success as 99% of audiences reporting a rise in awareness, 70% indicated an intention to change their e-waste disposal and 65% intended to change their reuse/repair behaviour.
public communication, science
24-27
Williams, Ian
c9d674ac-ee69-4937-ab43-17e716266e22
20 January 2023
Williams, Ian
c9d674ac-ee69-4937-ab43-17e716266e22
Williams, Ian
(2023)
Combining art and science for effective public communication.
Royal Society of Chemistry Environmental Chemistry Group - Bulletin, .
Abstract
Scientists struggle to convey scientific findings and concepts to the public. The Transitioning to a Circular Economy with creative artists project (TRACE) was a novel and ground-breaking collaboration between scientists, creative artists, and primary school children to communicate and raise awareness about electronic waste (e-waste) and accelerate the circular economy. TRACE aimed to demonstrate the capability of intergenerational and creative projects to raise awareness of, and influence public attitudes towards, e-waste. The project was a resounding success as 99% of audiences reporting a rise in awareness, 70% indicated an intention to change their e-waste disposal and 65% intended to change their reuse/repair behaviour.
Text
RSC_EnvGp_Bulletin_Jan23
- Version of Record
More information
Published date: 20 January 2023
Keywords:
public communication, science
Identifiers
Local EPrints ID: 479901
URI: http://eprints.soton.ac.uk/id/eprint/479901
ISSN: 1758-6224
PURE UUID: c5a4e132-67e9-450b-a6f9-84b2a025f5eb
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Date deposited: 28 Jul 2023 16:46
Last modified: 06 Jun 2024 01:43
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