Impact of Strategic Orientations on the Implementation of Green Supply Chain Management Practices and Sustainable Firm Performance
Impact of Strategic Orientations on the Implementation of Green Supply Chain Management Practices and Sustainable Firm Performance
Ensuring sustainability through green supply chain management practices has become challenging for the textiles and garments industry. Organizations need to examine the factors of the firm’s sustainability performance and how to manage them strategically. Hence, the strategic organizational orientation can be the best approach for implementing green supply chain management (GSCM) practices to improve firm sustainability performance. This study aims to assess the impact of strategic orientation in three dimensions, such as green entrepreneurial orientation (GEO), market orientation (MO), and knowledge management orientation (KMO) on the implementation of green supply chain management (GSCM) practices and the subsequently sustainable firm performance. Data were gathered from an extensive scale survey of 266 respondents of textile manufacturing firms in Bangladesh. Data were analyzed in the structural equation model (SEM) with partial least squares techniques to justify the proposed hypotheses. The results reveal that GEO and MO have a significant positive effect on GSCM practices, affecting sustainable firm performance. Surprisingly, KMO does not have a positive impact on GSCM practices. Further, this study reveals that GSCM practices partially mediate the relationship between GEO and sustainable firm performance while MO and KMO partially mediate the relationship between GEO and GSCM practices. Overall, findings help textiles firm management comprehensively understand the implementation strategies of GSCM practices in operations and reconfigure accordingly in the competitive business environment while improving firm performances. This study is the first to investigate the effect of strategic orientation on GSCM practices implementation in the textiles industry from the context of an upstream operation with a comprehensive understanding of the factors while reducing environmental impact.
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Habib, Md Ahashan
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Yukun, Bao
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Nabi, Nurun
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Dulal, Marzia
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Asha, Asma Ansary
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Islam, Md Mazedul
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1 January 2021
Habib, Md Ahashan
d942a04e-1094-4ce3-af2c-46d14bf28860
Yukun, Bao
542d84e4-89d0-4e6d-b27a-16195ef94a6a
Nabi, Nurun
bd924b4c-f1be-40b6-b169-43c240d2eff1
Dulal, Marzia
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Asha, Asma Ansary
5b1f0e2d-7564-4768-8642-e2ddb43f322b
Islam, Md Mazedul
3b8526f4-9b1e-489b-adb0-0f00ece304c7
Habib, Md Ahashan, Yukun, Bao, Nabi, Nurun, Dulal, Marzia, Asha, Asma Ansary and Islam, Md Mazedul
(2021)
Impact of Strategic Orientations on the Implementation of Green Supply Chain Management Practices and Sustainable Firm Performance.
Sustainability, 13 (1), .
(doi:10.3390/su13010340).
Abstract
Ensuring sustainability through green supply chain management practices has become challenging for the textiles and garments industry. Organizations need to examine the factors of the firm’s sustainability performance and how to manage them strategically. Hence, the strategic organizational orientation can be the best approach for implementing green supply chain management (GSCM) practices to improve firm sustainability performance. This study aims to assess the impact of strategic orientation in three dimensions, such as green entrepreneurial orientation (GEO), market orientation (MO), and knowledge management orientation (KMO) on the implementation of green supply chain management (GSCM) practices and the subsequently sustainable firm performance. Data were gathered from an extensive scale survey of 266 respondents of textile manufacturing firms in Bangladesh. Data were analyzed in the structural equation model (SEM) with partial least squares techniques to justify the proposed hypotheses. The results reveal that GEO and MO have a significant positive effect on GSCM practices, affecting sustainable firm performance. Surprisingly, KMO does not have a positive impact on GSCM practices. Further, this study reveals that GSCM practices partially mediate the relationship between GEO and sustainable firm performance while MO and KMO partially mediate the relationship between GEO and GSCM practices. Overall, findings help textiles firm management comprehensively understand the implementation strategies of GSCM practices in operations and reconfigure accordingly in the competitive business environment while improving firm performances. This study is the first to investigate the effect of strategic orientation on GSCM practices implementation in the textiles industry from the context of an upstream operation with a comprehensive understanding of the factors while reducing environmental impact.
Text
sustainability-13-00340
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More information
Accepted/In Press date: 11 December 2020
Published date: 1 January 2021
Identifiers
Local EPrints ID: 480658
URI: http://eprints.soton.ac.uk/id/eprint/480658
ISSN: 2071-1050
PURE UUID: 202b1fc9-5a41-446d-80c5-7d8a8c7157be
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Date deposited: 08 Aug 2023 16:38
Last modified: 17 Mar 2024 03:54
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Contributors
Author:
Md Ahashan Habib
Author:
Bao Yukun
Author:
Nurun Nabi
Author:
Marzia Dulal
Author:
Asma Ansary Asha
Author:
Md Mazedul Islam
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