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Sustainable branding in healthcare within generation Z in A developing economy

Sustainable branding in healthcare within generation Z in A developing economy
Sustainable branding in healthcare within generation Z in A developing economy
324-343
Taylor & Francis
Vellore Nagarajan, Durga
1e20c74f-1ed1-4dcf-8f2b-6ff4fe05d084
Priporas, Constantinos Vasilios
d7aa0406-d198-453a-9a76-e60036318aef
McPherson, Mark
c6e767fc-eca8-4bd5-819b-f11cffc8e223
Vellore Nagarajan, Durga
1e20c74f-1ed1-4dcf-8f2b-6ff4fe05d084
Priporas, Constantinos Vasilios
d7aa0406-d198-453a-9a76-e60036318aef
McPherson, Mark
c6e767fc-eca8-4bd5-819b-f11cffc8e223

Vellore Nagarajan, Durga, Priporas, Constantinos Vasilios and McPherson, Mark (2020) Sustainable branding in healthcare within generation Z in A developing economy. In, Sustainable Branding: Ethical, Social, and Environmental Cases and Perspectives. Taylor & Francis, pp. 324-343.

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More information

Published date: 31 December 2020

Identifiers

Local EPrints ID: 481107
URI: http://eprints.soton.ac.uk/id/eprint/481107
PURE UUID: 2e9bb22b-f364-4dba-8828-409e151abedb
ORCID for Durga Vellore Nagarajan: ORCID iD orcid.org/0000-0002-9945-1877

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Date deposited: 15 Aug 2023 16:54
Last modified: 06 Jun 2024 02:15

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Contributors

Author: Durga Vellore Nagarajan ORCID iD
Author: Constantinos Vasilios Priporas
Author: Mark McPherson

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