Conspicuous and inconspicuous consumption of luxury goods in a digital world: implications for advertisers
Conspicuous and inconspicuous consumption of luxury goods in a digital world: implications for advertisers
This special issue focuses on the very intriguing types of luxury consumption that are shaping industry paradigms and trends, especially given the digital marketing revolution that is impacting the way luxury firms create and implement strategies to engage customers and drive sales.
1145-1149
Pangarkar, Aniruddha
1abf0335-547a-4644-bdc3-21767a63942a
Shukla, Paurav
d3acd968-350b-40cf-890b-12c2e7aaa49d
Pangarkar, Aniruddha
1abf0335-547a-4644-bdc3-21767a63942a
Shukla, Paurav
d3acd968-350b-40cf-890b-12c2e7aaa49d
Pangarkar, Aniruddha and Shukla, Paurav
(2023)
Conspicuous and inconspicuous consumption of luxury goods in a digital world: implications for advertisers.
International Journal of Advertising, 42 (7), .
(doi:10.1080/02650487.2023.2246258).
Abstract
This special issue focuses on the very intriguing types of luxury consumption that are shaping industry paradigms and trends, especially given the digital marketing revolution that is impacting the way luxury firms create and implement strategies to engage customers and drive sales.
Text
IJA Special Issue Editorial
- Accepted Manuscript
Restricted to Repository staff only until 21 February 2025.
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e-pub ahead of print date: 21 August 2023
Identifiers
Local EPrints ID: 481809
URI: http://eprints.soton.ac.uk/id/eprint/481809
ISSN: 0265-0487
PURE UUID: 38a25531-14d5-4d24-8c7e-0c9435bf4a24
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Date deposited: 08 Sep 2023 16:42
Last modified: 18 Mar 2024 03:51
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Author:
Aniruddha Pangarkar
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