Ashill, Nick, Semaan, Rania and Williams, Paul (2023) Magic is something you create: the development of a luxury brand charisma scale. Monaco Symposium on Luxury, University of Monaco, Monaco, Monaco. 04 - 06 Apr 2023.
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Published date: 6 April 2023
Venue - Dates:
Monaco Symposium on Luxury, University of Monaco, Monaco, Monaco, 2023-04-04 - 2023-04-06
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Local EPrints ID: 482637
URI: http://eprints.soton.ac.uk/id/eprint/482637
PURE UUID: eeb1e96e-1345-4c75-a437-72e6208a23a1
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Date deposited: 11 Oct 2023 16:45
Last modified: 13 Oct 2023 01:58
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Contributors
Author:
Nick Ashill
Author:
Rania Semaan
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