Wine-related aromas for different seasons and occasions: Hedonic and emotional responses of wine consumers from Australia, UK and USA
Wine-related aromas for different seasons and occasions: Hedonic and emotional responses of wine consumers from Australia, UK and USA
It is still not fully clear how particular aromas in wine may affect consumers’ liking and emotional responses, and whether these change in different contexts and seasons. Therefore, a study was conducted with 3000 regular wine consumers from Australia, UK and USA using an online survey that assessed liking for 59 wine aromas, and from which 9 aromas, selected as representatives of groups of similar aromas, were profiled for elicited emotions by the ScentMove™ scale. The most liked wine aromas across all countries were ‘berry-like’ followed by ‘vanilla’ ‘chocolate’ ‘citrus-like’ and ‘honey’. Interestingly, aromas with the same liking rating displayed significantly different emotional profiles which seemed to drive differences in preferred consumption occasion and season. For example, highly liked ‘passionfruit’ aroma, associated with happy, relaxed and romantic emotions, was suitable for many occasions and seasons, ‘lemon’ evoked energetic emotions and was preferred in wines consumed at parties/BBQs in summer, while ‘chocolate’ would fit well in a restaurant. Hedonic and emotional responses towards selected wine aromas differed between various demographic groups. Gender, age and consumption frequency had greater effects than education or income, with similar patterns found in each country indicating similarity in wine cultures and the language used. The national influence was more reflected in the polarised rating by the USA consumers compared to UK and Australia. This information could be utilised to produce wines for specific occasions and seasons.
Consumption context, Demographic groups, Emotions, Flavour, Liking, Online survey, ScentMove™ scale
250-260
Ristic, R.
3143ae4c-105d-4d6e-8b36-faa7a456101b
Danner, L.
366d5d23-d06f-49f4-ac97-5e7e720ded73
Johnson, T. E.
77ef8719-eb9c-43ae-94e7-c073e5ffa1db
Meiselman, H. L.
ec5b1025-6235-4044-a41d-95a4a5ce3538
Hoek, A. C.
489bc893-cc6a-4883-9d93-d70f76ba394f
Jiranek, V.
8e5a8dfd-f5b2-43e3-928b-11dff324abc7
Bastian, S. E.P.
777fd2cd-98a2-4b8f-b0fd-771f793e1a29
January 2019
Ristic, R.
3143ae4c-105d-4d6e-8b36-faa7a456101b
Danner, L.
366d5d23-d06f-49f4-ac97-5e7e720ded73
Johnson, T. E.
77ef8719-eb9c-43ae-94e7-c073e5ffa1db
Meiselman, H. L.
ec5b1025-6235-4044-a41d-95a4a5ce3538
Hoek, A. C.
489bc893-cc6a-4883-9d93-d70f76ba394f
Jiranek, V.
8e5a8dfd-f5b2-43e3-928b-11dff324abc7
Bastian, S. E.P.
777fd2cd-98a2-4b8f-b0fd-771f793e1a29
Ristic, R., Danner, L., Johnson, T. E., Meiselman, H. L., Hoek, A. C., Jiranek, V. and Bastian, S. E.P.
(2019)
Wine-related aromas for different seasons and occasions: Hedonic and emotional responses of wine consumers from Australia, UK and USA.
Food Quality and Preference, 71, .
(doi:10.1016/j.foodqual.2018.07.011).
Abstract
It is still not fully clear how particular aromas in wine may affect consumers’ liking and emotional responses, and whether these change in different contexts and seasons. Therefore, a study was conducted with 3000 regular wine consumers from Australia, UK and USA using an online survey that assessed liking for 59 wine aromas, and from which 9 aromas, selected as representatives of groups of similar aromas, were profiled for elicited emotions by the ScentMove™ scale. The most liked wine aromas across all countries were ‘berry-like’ followed by ‘vanilla’ ‘chocolate’ ‘citrus-like’ and ‘honey’. Interestingly, aromas with the same liking rating displayed significantly different emotional profiles which seemed to drive differences in preferred consumption occasion and season. For example, highly liked ‘passionfruit’ aroma, associated with happy, relaxed and romantic emotions, was suitable for many occasions and seasons, ‘lemon’ evoked energetic emotions and was preferred in wines consumed at parties/BBQs in summer, while ‘chocolate’ would fit well in a restaurant. Hedonic and emotional responses towards selected wine aromas differed between various demographic groups. Gender, age and consumption frequency had greater effects than education or income, with similar patterns found in each country indicating similarity in wine cultures and the language used. The national influence was more reflected in the polarised rating by the USA consumers compared to UK and Australia. This information could be utilised to produce wines for specific occasions and seasons.
This record has no associated files available for download.
More information
Published date: January 2019
Additional Information:
Funding Information:
The authors would like to thank the 3000 wine consumers who participated in this study and Anne Hasted for assistance with statistical analyses. This research was funded by Australian grapegrowers and winemakers through their investment body, Wine Australia, with matching funds from the Australian Government (UA 1203). Renata Ristic and Vladimir Jiranek are in part supprorted by ARC project IC130100005.
Publisher Copyright:
© 2018 Elsevier Ltd
Keywords:
Consumption context, Demographic groups, Emotions, Flavour, Liking, Online survey, ScentMove™ scale
Identifiers
Local EPrints ID: 482672
URI: http://eprints.soton.ac.uk/id/eprint/482672
ISSN: 0950-3293
PURE UUID: bc30ab70-61e9-45f4-a5c7-15f536ccdedc
Catalogue record
Date deposited: 11 Oct 2023 16:51
Last modified: 18 Mar 2024 04:12
Export record
Altmetrics
Contributors
Author:
R. Ristic
Author:
L. Danner
Author:
T. E. Johnson
Author:
H. L. Meiselman
Author:
A. C. Hoek
Author:
V. Jiranek
Author:
S. E.P. Bastian
Download statistics
Downloads from ePrints over the past year. Other digital versions may also be available to download e.g. from the publisher's website.
View more statistics