Comparison of consumer attitudes between Cyprus and Latvia: an evaluation of effect of setting on consumer preferences in the water industry
Comparison of consumer attitudes between Cyprus and Latvia: an evaluation of effect of setting on consumer preferences in the water industry
Models approaching consumer expectations of their water supplier from a risk perspective suggest that consumers primarily and overwhelmingly want safe drinking water supply. In this study consumer preferences in the water sector are investigated in two contrasting case studies: Cyprus, where there have been significant quantity and continuity of supply issues, and Riga, where there have been water quality issues. While water quality is undoubtedly the main priority of water consumers in Riga, in Cyprus consumers indicate that they prioritise a more reliable service even though many are sufficiently dissatisfied with water quality that they do not drink the tap water. The analysis of consumer attitudes in the two case studies suggests that when water supply is unreliable, reliability takes precedence; once it is reliable quality issues come to the fore.
Consumer expectations, Cyprus, Nicosia, Riga, Risk, Water suppliers
4339-4358
Chenoweth, Jonathan
338d99dd-2f1b-402d-9d93-0f163c63e4fa
Barnett, Julie
e075f8d9-cf31-4bfc-a6be-41988b5ce764
Capelos, Tereza
bd3b5744-cbcc-44a4-9b73-b088d82154e7
Fife-Schaw, Chris
0396dae8-1cb2-4b4b-b1da-2ccd137e3565
Kelay, Tanika
f3dc1756-6570-4d19-beb1-2c502e919353
Chenoweth, Jonathan
338d99dd-2f1b-402d-9d93-0f163c63e4fa
Barnett, Julie
e075f8d9-cf31-4bfc-a6be-41988b5ce764
Capelos, Tereza
bd3b5744-cbcc-44a4-9b73-b088d82154e7
Fife-Schaw, Chris
0396dae8-1cb2-4b4b-b1da-2ccd137e3565
Kelay, Tanika
f3dc1756-6570-4d19-beb1-2c502e919353
Chenoweth, Jonathan, Barnett, Julie, Capelos, Tereza, Fife-Schaw, Chris and Kelay, Tanika
(2010)
Comparison of consumer attitudes between Cyprus and Latvia: an evaluation of effect of setting on consumer preferences in the water industry.
Water Resources Management, 24 (15), .
(doi:10.1007/s11269-010-9662-4).
Abstract
Models approaching consumer expectations of their water supplier from a risk perspective suggest that consumers primarily and overwhelmingly want safe drinking water supply. In this study consumer preferences in the water sector are investigated in two contrasting case studies: Cyprus, where there have been significant quantity and continuity of supply issues, and Riga, where there have been water quality issues. While water quality is undoubtedly the main priority of water consumers in Riga, in Cyprus consumers indicate that they prioritise a more reliable service even though many are sufficiently dissatisfied with water quality that they do not drink the tap water. The analysis of consumer attitudes in the two case studies suggests that when water supply is unreliable, reliability takes precedence; once it is reliable quality issues come to the fore.
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Accepted/In Press date: 27 April 2010
e-pub ahead of print date: 20 May 2010
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Funding Information:
Acknowledgements This research was carried out as part of Work Area 6 of the TECHNEAU project, an integrated project funded under FP6 of the European Commission, grant number 018320.
Keywords:
Consumer expectations, Cyprus, Nicosia, Riga, Risk, Water suppliers
Identifiers
Local EPrints ID: 482951
URI: http://eprints.soton.ac.uk/id/eprint/482951
ISSN: 0920-4741
PURE UUID: 70441169-0f61-407a-b4f9-c57e99dcc579
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Date deposited: 17 Oct 2023 16:56
Last modified: 18 Mar 2024 04:15
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Author:
Jonathan Chenoweth
Author:
Julie Barnett
Author:
Tereza Capelos
Author:
Chris Fife-Schaw
Author:
Tanika Kelay
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