Hao, Andy and Liu, Hongfei (2024) Guest editorial: Artificial intelligence application and future research directions in interactive marketing. Journal of Research in Interactive Marketing, 18 (1), 1-5. (doi:10.1108/JRIM-07-2023-0231).
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Accepted/In Press date: 12 October 2023
Published date: 30 January 2024
Keywords:
Interactivity, electronic commerce, value chain
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Local EPrints ID: 483411
URI: http://eprints.soton.ac.uk/id/eprint/483411
ISSN: 2040-7122
PURE UUID: e692b8db-9423-40fc-88d1-9f94700101c4
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Date deposited: 30 Oct 2023 17:46
Last modified: 18 Apr 2024 04:01
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Author:
Andy Hao
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