Digital fashion in metaverse

Islam, Mazed, Sayem, Abu Sadat Muhammad, Ahmed, Faisal and Kader, Mohammad Shahidul (2024) Digital fashion in metaverse. In, Human-Centered Metaverse: concepts, methods, and applications. 1st ed. Elsevier, pp. 141-152.

Abstract

The immersive Metaverse technologies can help transform fashion business stakeholders into a new horizon to interact with consumers more effectively and generate revenue. It could offer more opportunities to engage with Gen Z and other tech-savvy young fashion consumers. Metaverse can create opportunities for fashion stakeholders to tackle some challenges of the contemporary fashion business, such as traceability and transparency. As the Metaverse continues to evolve, the fashion business stakeholders, including brands, retailers, suppliers, and designers, need to leverage emerging technologies to tackle the changing consumer behaviors in real time to enable effective marketing and reformulate business strategy to get the opportunities. However, the Metaverse is still in the nascent stage of the fashion system, and the stakeholders’ success will depend on how the technology evolves, user adoption, and regulatory developments. It is essential to stay updated on the latest trends and changes in the Metaverse landscape to make informed business decisions.

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