Touch stories: engaging with the intimacy of materials through touch
Touch stories: engaging with the intimacy of materials through touch
The authors argue that TOUCH is an essential ingredient for intimate engagement with the materials. Touch is about direct contact, close and personal. Through this intimacy, the designer can fully understand the potential sensory impact on their customers and can share their knowledge of this intimacy with the customers. This is a way to better, more sustainable products. How to ensure that entrepreneurs use the full potential of Touch? The paper describes first experiments with a multidisciplinary, multinational fashion student community - the designers and business professionals of the future. In general, this community embraced touch as a vehicle to inspire and stimulate our senses that could in principle lead to the creation of touch concepts and new products. This is the start of a journey that is using sequential projects and storytelling as tools, a research journey we intend to take well beyond fashion.
Consumer, craftsmanship, design, fashion, retail, sensory, tactile, touch
Montgomery, Bruce
3a508803-5eae-4249-9443-743aa476d73b
Sams, Phil
3c09c5e2-a200-43fc-923e-4dc9902cef70
1 June 2011
Montgomery, Bruce
3a508803-5eae-4249-9443-743aa476d73b
Sams, Phil
3c09c5e2-a200-43fc-923e-4dc9902cef70
Montgomery, Bruce and Sams, Phil
(2011)
Touch stories: engaging with the intimacy of materials through touch.
eksig 2011: SkinDeep - Experiential Knowledge and Multi Sensory Communication, , Farnham, United Kingdom.
23 - 24 Jun 2011.
Record type:
Conference or Workshop Item
(Paper)
Abstract
The authors argue that TOUCH is an essential ingredient for intimate engagement with the materials. Touch is about direct contact, close and personal. Through this intimacy, the designer can fully understand the potential sensory impact on their customers and can share their knowledge of this intimacy with the customers. This is a way to better, more sustainable products. How to ensure that entrepreneurs use the full potential of Touch? The paper describes first experiments with a multidisciplinary, multinational fashion student community - the designers and business professionals of the future. In general, this community embraced touch as a vehicle to inspire and stimulate our senses that could in principle lead to the creation of touch concepts and new products. This is the start of a journey that is using sequential projects and storytelling as tools, a research journey we intend to take well beyond fashion.
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More information
Published date: 1 June 2011
Venue - Dates:
eksig 2011: SkinDeep - Experiential Knowledge and Multi Sensory Communication, , Farnham, United Kingdom, 2011-06-23 - 2011-06-24
Keywords:
Consumer, craftsmanship, design, fashion, retail, sensory, tactile, touch
Identifiers
Local EPrints ID: 484547
URI: http://eprints.soton.ac.uk/id/eprint/484547
PURE UUID: cd0775a9-ae28-412d-9f60-86180cb215f7
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Date deposited: 16 Nov 2023 14:53
Last modified: 17 Mar 2024 05:52
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Contributors
Author:
Bruce Montgomery
Author:
Phil Sams
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