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Should SMEs invest in operational customer relationship management (CRM)?

Should SMEs invest in operational customer relationship management (CRM)?
Should SMEs invest in operational customer relationship management (CRM)?
Eng, Teck-Yong
349165eb-272c-4a7a-93b4-e2416ed4a537
Lin, Fenfang
d2d0fe76-3e6f-488b-94c2-6b0f4c9f08eb
Krasonikolakis, Ioannis
d7c4233b-a674-4770-b46e-73d12135853d
Wu, Lin-Chih
658610b5-b5d3-46e5-91ff-851dae15af94
Eng, Teck-Yong
349165eb-272c-4a7a-93b4-e2416ed4a537
Lin, Fenfang
d2d0fe76-3e6f-488b-94c2-6b0f4c9f08eb
Krasonikolakis, Ioannis
d7c4233b-a674-4770-b46e-73d12135853d
Wu, Lin-Chih
658610b5-b5d3-46e5-91ff-851dae15af94

Eng, Teck-Yong, Lin, Fenfang, Krasonikolakis, Ioannis and Wu, Lin-Chih (2023) Should SMEs invest in operational customer relationship management (CRM)? Sinergie-Sima Management Conference 2023: Rediscovering Local Roots and Interactions in Management, Mercure Villa Romanazzi Carducci, Bari, Italy. 29 - 30 Jun 2023.

Record type: Conference or Workshop Item (Paper)

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More information

Published date: 30 June 2023
Venue - Dates: Sinergie-Sima Management Conference 2023: Rediscovering Local Roots and Interactions in Management, Mercure Villa Romanazzi Carducci, Bari, Italy, 2023-06-29 - 2023-06-30

Identifiers

Local EPrints ID: 485309
URI: http://eprints.soton.ac.uk/id/eprint/485309
PURE UUID: 959a3a3e-1ea2-4af3-bad9-42542c40fc92
ORCID for Fenfang Lin: ORCID iD orcid.org/0000-0003-0807-5931

Catalogue record

Date deposited: 04 Dec 2023 17:38
Last modified: 01 Feb 2024 02:45

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Contributors

Author: Teck-Yong Eng
Author: Fenfang Lin ORCID iD
Author: Ioannis Krasonikolakis
Author: Lin-Chih Wu

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