The visual luxury consumer: Louis Vuitton, Hermès, Maison Schiaparelli
The visual luxury consumer: Louis Vuitton, Hermès, Maison Schiaparelli
The luxury consumer is one of the most celebrated concepts in what is known as luxury brand management. However, this study of the associations between the visual, luxury, and the consumer offers new possibilities for thinking about the contemporary visual culture of luxury brands such as Louis Vuitton, Hermès, and Maison Schiaparelli. The article guides readers through issues at the heart of work on the luxury consumer, including the visual luxury consumer as practitioner, as an expert who uses their visual knowledge as part of their luxury consumption. What becomes apparent is that work on the luxury consumer is impossible to ignore for anybody who is serious about contemporary visual culture, and this investigation provides an ideal critical introduction to a wide variety of texts and topics related to luxury and consumption.
Visual Luxury, Consumer, Louis Vuitton, Hermes, Maison Schiaperelli
Armitage, John
19639b0b-0399-4dc6-9369-4d8c1ed77480
9 January 2024
Armitage, John
19639b0b-0399-4dc6-9369-4d8c1ed77480
Armitage, John
(2024)
The visual luxury consumer: Louis Vuitton, Hermès, Maison Schiaparelli.
Luxury: History, Culture, Consumption, 10 (1).
(doi:10.1080/20511817.2023.2300229).
Abstract
The luxury consumer is one of the most celebrated concepts in what is known as luxury brand management. However, this study of the associations between the visual, luxury, and the consumer offers new possibilities for thinking about the contemporary visual culture of luxury brands such as Louis Vuitton, Hermès, and Maison Schiaparelli. The article guides readers through issues at the heart of work on the luxury consumer, including the visual luxury consumer as practitioner, as an expert who uses their visual knowledge as part of their luxury consumption. What becomes apparent is that work on the luxury consumer is impossible to ignore for anybody who is serious about contemporary visual culture, and this investigation provides an ideal critical introduction to a wide variety of texts and topics related to luxury and consumption.
Text
The Visual Luxury Consumer - Final
- Accepted Manuscript
Text
The Visual Luxury Consumer Louis Vuitton Herm s Maison Schiaparelli
- Version of Record
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Accepted/In Press date: 11 December 2023
e-pub ahead of print date: 9 January 2024
Published date: 9 January 2024
Keywords:
Visual Luxury, Consumer, Louis Vuitton, Hermes, Maison Schiaperelli
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Local EPrints ID: 485897
URI: http://eprints.soton.ac.uk/id/eprint/485897
PURE UUID: 88a46631-10b5-4641-8f13-95b4b93b9c54
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Date deposited: 03 Jan 2024 23:58
Last modified: 22 Mar 2024 02:45
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