Unexpected Enterprises: Investigating the pedagogic potential of emerging forms of entrepreneurship for media enterprise education

Abstract

This research project investigated emerging forms of creative entrepreneurship and their application to the development of approaches to and resources for media enterprise teaching and learning in higher education. The research explored ways in which new modes of creative and cultural work are being generated by enterprising activities that typically fall outside traditional notions of enterprise and entrepreneurship, often through leveraging the affordances of digital technologies. Technical and social innovations that enable increased access to and participation in creative and cultural production can therefore give rise to “unexpected enterprises”.

The project employed design research methodologies, including an open
innovation lab process, to enable collaborative co-inquiry involving students,
educators and industry partners in considering emerging entrepreneurial forms and their implications for media enterprise pedagogies and creative enterprise
education.

We found that the use of a design approach, which leveraged design thinking
methods, enabled critical and creative exploration of creative enterprise and
entrepreneurship, in ‘developing a context to question what creative
entrepreneurship is’. This, in turn, enabled us to produce a set of conceptual and
practical considerations and pedagogical resources1 that contribute to developing understanding of how teaching and learning about enterprise and entrepreneurship in creative and media subject areas within higher education might address and support learners to engage in challenging norms and creating more diverse visions of entrepreneurship.

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Identifiers

ORCID for Daniel Ashton: orcid.org/0000-0002-3120-1783

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