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An incentive-compatible revenue-sharing mechanism for the economic sustainability of multi-domain search based on advertising

An incentive-compatible revenue-sharing mechanism for the economic sustainability of multi-domain search based on advertising
An incentive-compatible revenue-sharing mechanism for the economic sustainability of multi-domain search based on advertising

Multi-domain search engines decompose complex queries addressing several issues at a time into sub-queries, and forwards them to one or more domain-specific content providers, typically implemented as Web services. This enables complex searches (e.g., vacation planning, composed of a hotel, flight, and car search), and allows users to receive aggregated and high quality results from a variety of sources. We focus on the design of a revenue sharing mechanism for multi-domain search, considering the general setting in which different actors (content providers, advertising providers, hybrid content+advertising providers, and content integrators) are involved in the search results generation. The design of such a mechanism is paramount for the economic sustainability of multi-domain search. Our revenue sharing mechanism extends the existing sponsored search auctions by supporting heterogeneous participants and allowing the redistribution of monetary values to the different actors.

0302-9743
240-254
Springer Berlin, Heidelberg
Brambilla, Marco
35187e06-9a1e-46df-925f-7f619d3b4a1b
Ceppi, Sofia
d6dd2f1c-c7a4-4ec1-b3d7-82b433ca5bf8
Gatti, Nicola
aceed282-d524-4b1d-9ad8-0685eac20d3a
Gerding, Enrico H.
d9e92ee5-1a8c-4467-a689-8363e7743362
Ceri, Stefano
Brambilla, Marco
Brambilla, Marco
35187e06-9a1e-46df-925f-7f619d3b4a1b
Ceppi, Sofia
d6dd2f1c-c7a4-4ec1-b3d7-82b433ca5bf8
Gatti, Nicola
aceed282-d524-4b1d-9ad8-0685eac20d3a
Gerding, Enrico H.
d9e92ee5-1a8c-4467-a689-8363e7743362
Ceri, Stefano
Brambilla, Marco

Brambilla, Marco, Ceppi, Sofia, Gatti, Nicola and Gerding, Enrico H. (2012) An incentive-compatible revenue-sharing mechanism for the economic sustainability of multi-domain search based on advertising. In, Ceri, Stefano and Brambilla, Marco (eds.) Search Computing: Broadening Web Search. (Lecture Notes in Computer Science, 7538) 1 ed. Springer Berlin, Heidelberg, pp. 240-254. (doi:10.1007/978-3-642-34213-4_16).

Record type: Book Section

Abstract

Multi-domain search engines decompose complex queries addressing several issues at a time into sub-queries, and forwards them to one or more domain-specific content providers, typically implemented as Web services. This enables complex searches (e.g., vacation planning, composed of a hotel, flight, and car search), and allows users to receive aggregated and high quality results from a variety of sources. We focus on the design of a revenue sharing mechanism for multi-domain search, considering the general setting in which different actors (content providers, advertising providers, hybrid content+advertising providers, and content integrators) are involved in the search results generation. The design of such a mechanism is paramount for the economic sustainability of multi-domain search. Our revenue sharing mechanism extends the existing sponsored search auctions by supporting heterogeneous participants and allowing the redistribution of monetary values to the different actors.

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More information

Published date: 21 October 2012

Identifiers

Local EPrints ID: 485970
URI: http://eprints.soton.ac.uk/id/eprint/485970
ISSN: 0302-9743
PURE UUID: b3edcb77-1dff-4ac6-b87e-6febf005ee38
ORCID for Enrico H. Gerding: ORCID iD orcid.org/0000-0001-7200-552X

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Date deposited: 04 Jan 2024 17:32
Last modified: 06 Jun 2024 01:43

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Contributors

Author: Marco Brambilla
Author: Sofia Ceppi
Author: Nicola Gatti
Author: Enrico H. Gerding ORCID iD
Editor: Stefano Ceri
Editor: Marco Brambilla

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