Predicting MBA graduates’ donation behaviour to their alma mater
Predicting MBA graduates’ donation behaviour to their alma mater
Purpose: the purpose of this paper is to develop a model to examine factors influencing the inclination of MBA graduates to donate to their alma mater.
Design/methodology/approach: the authors used a large data‐base of 3,677 MBA graduates to evaluate individual factors, and external evaluation of organizational level factors. The authors constructed and tested the model, finding strong support for its validity.
Findings: satisfaction with the MBA, university prestige and salary were significant predictors of donating behavior. Engagement (operationalised volunteering) was a significant mediating factor between these factors and donating behaviour.
Originality/value: the paper adds to both theoretical implication for understanding long‐term relationships between graduates and their alma mater and to managerial implication for future financing of universities and business schools in particular.
808-825
Baruch, Yehuda
25b89777-def4-4958-afdc-0ceab43efe8a
Sang, Katherine J.C.
39f16507-8adf-48c8-a444-7f4c308a86b2
10 August 2012
Baruch, Yehuda
25b89777-def4-4958-afdc-0ceab43efe8a
Sang, Katherine J.C.
39f16507-8adf-48c8-a444-7f4c308a86b2
Baruch, Yehuda and Sang, Katherine J.C.
(2012)
Predicting MBA graduates’ donation behaviour to their alma mater.
Journal of Management Development, 31 (8), .
(doi:10.1108/02621711211253268).
Abstract
Purpose: the purpose of this paper is to develop a model to examine factors influencing the inclination of MBA graduates to donate to their alma mater.
Design/methodology/approach: the authors used a large data‐base of 3,677 MBA graduates to evaluate individual factors, and external evaluation of organizational level factors. The authors constructed and tested the model, finding strong support for its validity.
Findings: satisfaction with the MBA, university prestige and salary were significant predictors of donating behavior. Engagement (operationalised volunteering) was a significant mediating factor between these factors and donating behaviour.
Originality/value: the paper adds to both theoretical implication for understanding long‐term relationships between graduates and their alma mater and to managerial implication for future financing of universities and business schools in particular.
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Published date: 10 August 2012
Identifiers
Local EPrints ID: 486862
URI: http://eprints.soton.ac.uk/id/eprint/486862
ISSN: 0262-1711
PURE UUID: 90ccde7b-d97a-4f12-bb19-0c00976f7f71
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Date deposited: 07 Feb 2024 17:44
Last modified: 18 Mar 2024 03:25
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Author:
Katherine J.C. Sang
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