Signaling employability: branding, metaphors, and narratives
Signaling employability: branding, metaphors, and narratives
This chapter concludes section two of the book (chapters two-four) by delving into the topic of how university career services and additional actors can assist students in signaling their employability to potential employers. The chapter begins with an overview of signaling theory and the possibility of its integration with other career theories, including Social Exchange Theory (SET), Conservation of Resources (CoR) theory, Job Demands-Resources (JD-R) theory, Career Construction Theory (CCT), the New Psychological Contract (NPC), Career Ecosystems Theory (CET), and Sustainable Career Theory (SCT). Next, the authors consider why students must develop strategies for communicating their employability in preparation for the university-to-work transition, and how career advisors can play a pivotal role in supporting this process. Three themes are then presented for developing and operationalizing one's employability: personal branding, career metaphors, and career narratives. The chapter concludes with four lived experience insights to bridge theory and practice.
85-112
Donald, William E.
0b3cb4ca-8ed9-4a5f-9c10-359923469eec
17 January 2024
Donald, William E.
0b3cb4ca-8ed9-4a5f-9c10-359923469eec
Donald, William E.
(2024)
Signaling employability: branding, metaphors, and narratives.
In,
Donald, William E.
(ed.)
Strategic Opportunities for Bridging the University-Employer Divide.
Hershey, Pennsylvania.
IGI Global, .
(doi:10.4018/978-1-6684-9827-9.ch004).
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Abstract
This chapter concludes section two of the book (chapters two-four) by delving into the topic of how university career services and additional actors can assist students in signaling their employability to potential employers. The chapter begins with an overview of signaling theory and the possibility of its integration with other career theories, including Social Exchange Theory (SET), Conservation of Resources (CoR) theory, Job Demands-Resources (JD-R) theory, Career Construction Theory (CCT), the New Psychological Contract (NPC), Career Ecosystems Theory (CET), and Sustainable Career Theory (SCT). Next, the authors consider why students must develop strategies for communicating their employability in preparation for the university-to-work transition, and how career advisors can play a pivotal role in supporting this process. Three themes are then presented for developing and operationalizing one's employability: personal branding, career metaphors, and career narratives. The chapter concludes with four lived experience insights to bridge theory and practice.
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Ch4 Signaling Employability
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Published date: 17 January 2024
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Local EPrints ID: 487068
URI: http://eprints.soton.ac.uk/id/eprint/487068
PURE UUID: ff8c3cee-1350-490a-b926-0a73896bc2c0
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Date deposited: 13 Feb 2024 17:30
Last modified: 16 Apr 2024 02:08
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Author:
William E. Donald
Editor:
William E. Donald
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