Repair and recovery of the social license

Gottschalk, Petter and Hamerton, Christopher (2024) Repair and recovery of the social license. In, Corporate Crisis Recovery: Managing Organizational Deviance, Reputation, and Risk. 1 ed. London. Palgrave Macmillan, 67–98. (doi:10.1007/978-3-031-58835-8_4).

Record type: Book Section

Abstract

Reflecting on the foregoing case studies, this chapter develops to discuss how companies have attempted to repair and recover their social license with business conformance presented as a matter of achieving the corporate social license from normative pressure, exacerbated by a globalized marketplace and expanded public sphere. The social license refers to conformance with norms, values, and guidelines that apply within society, moreover, the outcomes for conforming versus non-conforming enterprises are significantly different in the extent to which they are able to survive and prosper. This chapter explores adaptation as the process by which members of an organization consciously make decisions that result in observable behaviors with the intention of closing the gap that exists between their organizational practice and the institutional, economic and social environments in which they operate.

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