Consuming through COVID-19: the pleasures and pain of consuming amongst young adults
Consuming through COVID-19: the pleasures and pain of consuming amongst young adults
This paper examines how consumption has been used to cope with the COVID-19 pandemic, in particular it investigates the nature of consumption decisions, focusing on the hedonic nature of consuming. This study examines the participants consumption patterns from the start of the pandemic and as the pandemic progressed. A key aspect of this study is to understand how media messages influenced the evolving nature of consumption throughout the pandemic amongst young adults.
Sekhon, Yasmin
c3cc6379-3913-4288-820d-3e26aac12e88
4 July 2022
Sekhon, Yasmin
c3cc6379-3913-4288-820d-3e26aac12e88
Sekhon, Yasmin
(2022)
Consuming through COVID-19: the pleasures and pain of consuming amongst young adults.
Academy of Marketing Conference 2022, University of Huddersfield, Huddersfield, United Kingdom.
05 - 07 Jul 2022.
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Conference or Workshop Item
(Paper)
Abstract
This paper examines how consumption has been used to cope with the COVID-19 pandemic, in particular it investigates the nature of consumption decisions, focusing on the hedonic nature of consuming. This study examines the participants consumption patterns from the start of the pandemic and as the pandemic progressed. A key aspect of this study is to understand how media messages influenced the evolving nature of consumption throughout the pandemic amongst young adults.
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Published date: 4 July 2022
Venue - Dates:
Academy of Marketing Conference 2022, University of Huddersfield, Huddersfield, United Kingdom, 2022-07-05 - 2022-07-07
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Local EPrints ID: 488186
URI: http://eprints.soton.ac.uk/id/eprint/488186
PURE UUID: 30ec76ea-75ab-4bd4-90dc-83d84b45922c
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Date deposited: 18 Mar 2024 17:30
Last modified: 18 Mar 2024 17:30
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