Wang, Luqi, Xu, Yuanyi, Chen, Ye and Lin, Zhibin (2023) Humanizing online reviews: the impact of human image presentation on review usefulness. Northeast Digital Marketing Conference, , Newcastle upon Tyne.
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2nd_NE_Digitial_Marketing_conference_handbook_fin_12_May_2023_
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Published date: May 2023
Venue - Dates:
Northeast Digital Marketing Conference, , Newcastle upon Tyne, 2023-05-12
Identifiers
Local EPrints ID: 488264
URI: http://eprints.soton.ac.uk/id/eprint/488264
PURE UUID: d7ec51a8-fc96-43fd-8a24-e28e32824407
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Date deposited: 19 Mar 2024 17:47
Last modified: 21 Mar 2024 03:16
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Contributors
Author:
Luqi Wang
Author:
Yuanyi Xu
Author:
Ye Chen
Author:
Zhibin Lin
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