When identity threat does not lead to compensatory consumption: the role of implicit theory
When identity threat does not lead to compensatory consumption: the role of implicit theory
Do people engage in compensatory consumption to repair their threatened identity?
Across six studies, we find that incremental theorists (but not entity theorists) are likely to do so, and that the underlying mechanism is their perceptions of products’ efficacy in identity expression, with pricing and compensation domain as boundary conditions.
Xu, Yuanyi
1992faac-1dc4-4ba6-ade5-e6d36e174454
Huang, Hazel
c189cb06-2f24-47cb-94b0-9c50dcbde5f7
Lin, Zhibin
fc3dce72-98e5-477a-91f5-40e0186681ad
October 2022
Xu, Yuanyi
1992faac-1dc4-4ba6-ade5-e6d36e174454
Huang, Hazel
c189cb06-2f24-47cb-94b0-9c50dcbde5f7
Lin, Zhibin
fc3dce72-98e5-477a-91f5-40e0186681ad
Xu, Yuanyi, Huang, Hazel and Lin, Zhibin
(2022)
When identity threat does not lead to compensatory consumption: the role of implicit theory.
Association for Consumer Research (North America), , Denver, United States.
13 pp
.
Record type:
Conference or Workshop Item
(Paper)
Abstract
Do people engage in compensatory consumption to repair their threatened identity?
Across six studies, we find that incremental theorists (but not entity theorists) are likely to do so, and that the underlying mechanism is their perceptions of products’ efficacy in identity expression, with pricing and compensation domain as boundary conditions.
Text
Yuanyi-ACR Conference Paper-When identity threat does not lead to compensatory consumption
- Author's Original
Restricted to Registered users only
Request a copy
More information
Published date: October 2022
Venue - Dates:
Association for Consumer Research (North America), , Denver, United States, 2022-10-21
Identifiers
Local EPrints ID: 488286
URI: http://eprints.soton.ac.uk/id/eprint/488286
PURE UUID: 117b87df-9268-48e4-9665-6d6c2e2a016f
Catalogue record
Date deposited: 19 Mar 2024 18:01
Last modified: 21 Mar 2024 03:16
Export record
Contributors
Author:
Yuanyi Xu
Author:
Hazel Huang
Author:
Zhibin Lin
Download statistics
Downloads from ePrints over the past year. Other digital versions may also be available to download e.g. from the publisher's website.
View more statistics