READ ME File For 'Privacy Attitudes 501'

Dataset DOI: https://doi.org/10.5258/SOTON/D2947

Date that the file was created: November, 2023

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GENERAL INFORMATION
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ReadMe Author: Brian Pickering, University of Southampton [https://orcid.org/0000-0002-6815-2938]

Date of data collection: August, 2022

Information about geographic location of data collection: UK residents (via Profilic.co)

Related projects:

UK DARE PRiAM (Privacy Risk Assessment Methodology; see https://dareuk.org.uk/sprint-exemplar-project-priam/)

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SHARING/ACCESS INFORMATION
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Licenses/restrictions placed on the data, or limitations of reuse: CC BY 4.0 (https://creativecommons.org/licenses/by-sa/4.0/deed.en)

Links: The questionnaire is available at https://zenodo.org/records/10079059


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DATA & FILE OVERVIEW
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This dataset contains: a single XLSX workbook, including information about the data 
(Sheet: NOTES describes the fields
Sheet: Privacy Attitudes_082022 contains the raw data
Sheet: Assertions contains the 48 assertions in text form (along with column reference))


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METHODOLOGICAL INFORMATION
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A crowd-sourced balanced cohort of 501 UK residents from Prolific.co responded to an anonymous survey hosted on Qualtrics. 

Assertions were derived from a series of workshops (see Boniface et al (2022) DARE UK PRiAM Project D4 Report: Public Engagement: Understanding private individuals' perspectives on privacy and privacy risk. https://doi.org/10.5281/zenodo.7107487)

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DATA-SPECIFIC INFORMATION 
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Refer to the Sheet: NOTES

There are four sections of 12 assertions each. Each section was introduced by a statement such as "How likely are you
to share data with..." followed by three choices; responses ranged from 0 to 100%.

Subsequently, respondents were asked to indicate agreement with the assertions on a 5-point Likert scale (Strongly agree to Strongly disagree) to each of the 12 assertions in a given section.

Some of the assertions (as indicated in the Assertions sheet of the XLSX workbook) were reversed in an attempt to ensure respondent attention.

Self-reported demographic information was requested (gender identity, plus age group); and a freeform comment box provided.

None of the questions was mandatory; in consequence, there may be missing responses.

Response times (time taken to respond to the survey) is also provided.