Krendel, Alexandra (2023) The Reddit manosphere as a text and place. In, Esposito, Eleonora and KhosraviNik, Majid (eds.) Discourse in the Digital Age: Social Media, Power and Society. 1 ed. Routledge. (doi:10.4324/9781003300786-6).
Abstract
This chapter presents a three-part analysis of manosphere language on Reddit, a content aggregation site. The manosphere is an anti-feminist network of websites whose users believe that society is biased in favour of women, and its members often express hostile sentiments towards women and feminists. The chapter demonstrates how a number of foundational concepts in CDS (such as different types of critique) and Androutsopoulous’ (2013) notion of treating computer-mediated communication as both “text” (i.e. analysing linguistic features) and “place” (i.e. considering its social functions) can be applied to the analysis of manosphere data. Firstly, “text” is investigated by undertaking a corpus-based analysis of approximately 11 million words of manosphere data and a corpus-assisted discourse study using a much smaller dataset. This enabled the analysis of four gendered social actor terms and an investigation of how sexism and anti-feminism are expressed in this community. Secondly, “place” is investigated by undertaking a qualitative analysis informed by concepts from the field of pragmatics in order to establish how manosphere users relate to one other. This combination of methods allows the results of each study to be triangulated and for both linguistic representations of gender and social facets of the Reddit manosphere to be investigated.
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