Electronic word of mouth 2.0 (eWOM 2.0) – the evolution of eWOM research in the new age
Electronic word of mouth 2.0 (eWOM 2.0) – the evolution of eWOM research in the new age
Electronic word of mouth (eWOM) has evolved dramatically in the past 20 years, and is substantially shaping modern consumer behaviors and altering marketing management dynamics across both consumer and industry markets. We call this evolution “eWOM 2.0”, as captured in this Special Issue. Ten research articles advance our understanding in how eWOM drives the continued development of digital communication across B2B and B2C sectors. This Special Issue further contributes to understanding the constantly evolving landscape of eWOM research and practice, and points to the future directions for eWOM investigation and usage. In this editorial, we first outline the reasoning behind this special issue, followed by the summary of the articles, and the reflections on eWOM 2.0. We conclude by outlining future research opportunities that will propel the field further forward.
Business ethics, Business-to-business (B2B), Electronic word of mouth (eWOM/e-WOM), Electronic word of mouth 2.0 (eWOM 2.0), Word of mouth (WOM)
Liu, Hongfei
7d65edcf-20c9-452a-83c2-8b545b12f68c
Jayawardhena, Chanaka
4784a35a-cbc4-47df-ad75-2bf654463b76
Shukla, Paurav
d3acd968-350b-40cf-890b-12c2e7aaa49d
Osburg, Victoria-Sophie
81b05eb9-cc14-4b0d-b883-f6a2ae258469
Yoganathan, Vignesh
67b17a5c-7863-44ba-b858-a9f1371ea624
25 February 2024
Liu, Hongfei
7d65edcf-20c9-452a-83c2-8b545b12f68c
Jayawardhena, Chanaka
4784a35a-cbc4-47df-ad75-2bf654463b76
Shukla, Paurav
d3acd968-350b-40cf-890b-12c2e7aaa49d
Osburg, Victoria-Sophie
81b05eb9-cc14-4b0d-b883-f6a2ae258469
Yoganathan, Vignesh
67b17a5c-7863-44ba-b858-a9f1371ea624
Liu, Hongfei, Jayawardhena, Chanaka and Shukla, Paurav
,
et al.
(2024)
Electronic word of mouth 2.0 (eWOM 2.0) – the evolution of eWOM research in the new age.
Journal of Business Research, 176, [114587].
(doi:10.1016/j.jbusres.2024.114587).
Abstract
Electronic word of mouth (eWOM) has evolved dramatically in the past 20 years, and is substantially shaping modern consumer behaviors and altering marketing management dynamics across both consumer and industry markets. We call this evolution “eWOM 2.0”, as captured in this Special Issue. Ten research articles advance our understanding in how eWOM drives the continued development of digital communication across B2B and B2C sectors. This Special Issue further contributes to understanding the constantly evolving landscape of eWOM research and practice, and points to the future directions for eWOM investigation and usage. In this editorial, we first outline the reasoning behind this special issue, followed by the summary of the articles, and the reflections on eWOM 2.0. We conclude by outlining future research opportunities that will propel the field further forward.
Text
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Accepted/In Press date: 18 February 2024
e-pub ahead of print date: 25 February 2024
Published date: 25 February 2024
Keywords:
Business ethics, Business-to-business (B2B), Electronic word of mouth (eWOM/e-WOM), Electronic word of mouth 2.0 (eWOM 2.0), Word of mouth (WOM)
Identifiers
Local EPrints ID: 489221
URI: http://eprints.soton.ac.uk/id/eprint/489221
ISSN: 0148-2963
PURE UUID: f07db8d2-3791-47e4-b716-68864e4d0bbf
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Date deposited: 18 Apr 2024 16:33
Last modified: 04 Dec 2024 03:11
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Contributors
Author:
Chanaka Jayawardhena
Author:
Victoria-Sophie Osburg
Author:
Vignesh Yoganathan
Corporate Author: et al.
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