Smartphone uses in brick-and-mortar retailing stores: gratifications as antecedents of consumer's state anxiety and purchase intention
Smartphone uses in brick-and-mortar retailing stores: gratifications as antecedents of consumer's state anxiety and purchase intention
Grounded in the Uses and Gratifications (U&G) theory, this paper investigates the distinctive smartphone uses and consumers’ expected gratifications during a shopping journey in brick-and-mortar retailing stores, and explores whether in-store consumers should be encouraged to use smartphones. Through a mixed-method research, we followed a micro-ethnography approach along with a survey to examine the relationships between the constructs through Structural Equation Modeling (SEM). The results indicate that smartphone’s utilitarian and hedonic gratifications reduce consumer’s state anxiety while social gratifications do not have any impact. Higher level of state anxiety undermines consumer’s in-store purchase intention.
Uses and Gratifications (U&G) Theory, Smartphone Uses In-store, Consumer Shopping Journey, Consumer’s State Anxiety, In-store Purchase Intention
209-217
Lyu, Daisy
5e87d21c-8fbe-4391-bffd-96eaae9a2a43
December 2019
Lyu, Daisy
5e87d21c-8fbe-4391-bffd-96eaae9a2a43
Lyu, Daisy
(2019)
Smartphone uses in brick-and-mortar retailing stores: gratifications as antecedents of consumer's state anxiety and purchase intention.
The 19th International Conference on Electronic Business, , Newcastle, United Kingdom.
02 - 06 Dec 2019.
.
Record type:
Conference or Workshop Item
(Paper)
Abstract
Grounded in the Uses and Gratifications (U&G) theory, this paper investigates the distinctive smartphone uses and consumers’ expected gratifications during a shopping journey in brick-and-mortar retailing stores, and explores whether in-store consumers should be encouraged to use smartphones. Through a mixed-method research, we followed a micro-ethnography approach along with a survey to examine the relationships between the constructs through Structural Equation Modeling (SEM). The results indicate that smartphone’s utilitarian and hedonic gratifications reduce consumer’s state anxiety while social gratifications do not have any impact. Higher level of state anxiety undermines consumer’s in-store purchase intention.
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Published date: December 2019
Venue - Dates:
The 19th International Conference on Electronic Business, , Newcastle, United Kingdom, 2019-12-02 - 2019-12-06
Keywords:
Uses and Gratifications (U&G) Theory, Smartphone Uses In-store, Consumer Shopping Journey, Consumer’s State Anxiety, In-store Purchase Intention
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Local EPrints ID: 489321
URI: http://eprints.soton.ac.uk/id/eprint/489321
PURE UUID: 02b9a302-16f0-4218-ae7c-adde8d357483
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Date deposited: 19 Apr 2024 16:57
Last modified: 20 Apr 2024 02:14
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