The effect of dominant service orientation and collaborative agility on sustainable competitive advantage
The effect of dominant service orientation and collaborative agility on sustainable competitive advantage
This study explores the impact of Service Dominant Orientation (SDO) and Collaborative Agility (CA) on building Sustainable Competitive Advantage (SCA) in dynamic business and project environments, particularly in the Brazilian graphic printing industry. Through a descriptive quantitative approach with 379 survey responses, our findings reveal that the SDO can significantly contribute to achieving SCA, and this relation is mediated by CA. The analysis shows that the relationship between SDO and SCA is more complex than previously considered, highlighting the need to closely examine mediators such as CA. On a theoretical level, the study strengthens the understanding of how value cocreation indirectly influences dynamic capability and sustainability; while on a practical level, it encourages companies to implement agile project management and enhance collaboration and agility.
Agile, Collaborative agility, Service dominant orientatio, Sustainable competitive advantage, Value co-creation
Dos Santos, Carla Alessandra
6ea412ba-d711-4700-b6db-0c0c3a4864a5
Martins, Tomas Sparano
051ce704-fdfe-40b5-ae32-bf4b9e1af936
Dong, Hao
73a03c20-d661-446a-b45e-d2cf9e556998
Dos Santos, Carla Alessandra
6ea412ba-d711-4700-b6db-0c0c3a4864a5
Martins, Tomas Sparano
051ce704-fdfe-40b5-ae32-bf4b9e1af936
Dong, Hao
73a03c20-d661-446a-b45e-d2cf9e556998
Dos Santos, Carla Alessandra, Martins, Tomas Sparano and Dong, Hao
(2024)
The effect of dominant service orientation and collaborative agility on sustainable competitive advantage.
British Academy of Management 38th Conference (2024): Achieving transformation for greater good: Societal, organisational and personal barriers and enablers., Nottingham Business School, Nottingham, United Kingdom.
02 - 06 Sep 2024.
(In Press)
Record type:
Conference or Workshop Item
(Paper)
Abstract
This study explores the impact of Service Dominant Orientation (SDO) and Collaborative Agility (CA) on building Sustainable Competitive Advantage (SCA) in dynamic business and project environments, particularly in the Brazilian graphic printing industry. Through a descriptive quantitative approach with 379 survey responses, our findings reveal that the SDO can significantly contribute to achieving SCA, and this relation is mediated by CA. The analysis shows that the relationship between SDO and SCA is more complex than previously considered, highlighting the need to closely examine mediators such as CA. On a theoretical level, the study strengthens the understanding of how value cocreation indirectly influences dynamic capability and sustainability; while on a practical level, it encourages companies to implement agile project management and enhance collaboration and agility.
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Accepted/In Press date: 26 April 2024
Venue - Dates:
British Academy of Management 38th Conference (2024): Achieving transformation for greater good: Societal, organisational and personal barriers and enablers., Nottingham Business School, Nottingham, United Kingdom, 2024-09-02 - 2024-09-06
Keywords:
Agile, Collaborative agility, Service dominant orientatio, Sustainable competitive advantage, Value co-creation
Identifiers
Local EPrints ID: 489824
URI: http://eprints.soton.ac.uk/id/eprint/489824
PURE UUID: 0d3bb16d-a956-4c16-a0ba-665878d5624a
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Date deposited: 02 May 2024 16:52
Last modified: 03 May 2024 01:58
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Contributors
Author:
Carla Alessandra Dos Santos
Author:
Tomas Sparano Martins
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