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The NFT purchasing process and the challenges to trust at each stage

The NFT purchasing process and the challenges to trust at each stage
The NFT purchasing process and the challenges to trust at each stage
The unique features of Non-Fungible Tokens (NFT) are becoming increasingly appealing as we spend more of our time online. This increased popularity is nevertheless not free of controversies, and there is a lack of clarity over the final form this digital asset will take. While there are some early adopters, the whole NFT ecosystem will have to be clarified for wider adoption, particularly the purchasing process. This research evaluates a model of the purchasing process of NFTs and the role of trust in this process. The validated model identified that the purchasing process of NFTs has four stages and each stage is affected by trust: (1) Trust in the cryptocurrency wallet, (2) trust in the cryptocurrency purchase, (3) trust in the NFT marketplace, and (4) trust in aftersales services.
Non-Fungible Tokens, NFT, digital assets, cryptoassets, blockchain, trust
2071-1050
Zarifis, Alex
7622e840-ba78-4a4f-879b-6ba0f62363cc
Castro, Luis A.
4e24f8be-93d1-4a84-8075-dd44f8a2554f
Zarifis, Alex
7622e840-ba78-4a4f-879b-6ba0f62363cc
Castro, Luis A.
4e24f8be-93d1-4a84-8075-dd44f8a2554f

Zarifis, Alex and Castro, Luis A. (2022) The NFT purchasing process and the challenges to trust at each stage. Sustainability, 14, [16482]. (doi:10.3390/su142416482).

Record type: Article

Abstract

The unique features of Non-Fungible Tokens (NFT) are becoming increasingly appealing as we spend more of our time online. This increased popularity is nevertheless not free of controversies, and there is a lack of clarity over the final form this digital asset will take. While there are some early adopters, the whole NFT ecosystem will have to be clarified for wider adoption, particularly the purchasing process. This research evaluates a model of the purchasing process of NFTs and the role of trust in this process. The validated model identified that the purchasing process of NFTs has four stages and each stage is affected by trust: (1) Trust in the cryptocurrency wallet, (2) trust in the cryptocurrency purchase, (3) trust in the NFT marketplace, and (4) trust in aftersales services.

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The NFT Purchasing Process and the Challenges to Trust at Each Stage sustainability-14-16482 - Version of Record
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More information

Accepted/In Press date: 30 November 2022
Published date: 9 December 2022
Keywords: Non-Fungible Tokens, NFT, digital assets, cryptoassets, blockchain, trust

Identifiers

Local EPrints ID: 490007
URI: http://eprints.soton.ac.uk/id/eprint/490007
ISSN: 2071-1050
PURE UUID: 1beb094c-0789-42ff-a483-dff77c8925d8
ORCID for Alex Zarifis: ORCID iD orcid.org/0000-0003-3103-4601

Catalogue record

Date deposited: 13 May 2024 16:32
Last modified: 06 Jun 2024 02:21

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Contributors

Author: Alex Zarifis ORCID iD
Author: Luis A. Castro

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