Humanity-centred design – defining the emerging paradigm in design education and practice
Humanity-centred design – defining the emerging paradigm in design education and practice
Product Design has been defined by several different paradigms as it has evolved to meet the needs and desires of people and in as new ways for companies to market products to consumers. As the needs and desires of people are now increasingly met by products at all price points in consumer societies companies need to embrace a new paradigm which will enable them to differentiate their products from the competition. In addition to the need for a new differentiation strategy for marketing purposes, people are also increasingly aware of both the limited and depleting natural resources of the planet and the prevalence of inequality and poverty present in the world. A paradigm is emerging which enables companies to address all the above simultaneously. This paradigm and approach to designing products is referred to here as ‘Humanity-Centred Design’ in intentional reference to the ‘User-Centred Design’ and ‘Human-Centred Design’ methodologies which have been used by designers for the last 25 years. In this emerging paradigm there is a greater focus on designing products which are not only sustainable, but also actively contribute to the alleviation of poverty in all forms and promote human development and wellbeing worldwide, treating humanity as one global society. This paradigm is being taught to students of Product Design at Buckinghamshire New University to ensure that they are prepared to design products for the newest and future generations and the greatest proportion of consumers.
Russell, Paul
2fd38784-0f4f-4206-b305-fd1f798c8b69
Buck, Lyndon
49b03b09-a98b-4edb-9b14-f5a8f6363971
2020
Russell, Paul
2fd38784-0f4f-4206-b305-fd1f798c8b69
Buck, Lyndon
49b03b09-a98b-4edb-9b14-f5a8f6363971
Russell, Paul and Buck, Lyndon
(2020)
Humanity-centred design – defining the emerging paradigm in design education and practice.
Buck, Lyndon, Bohemia, Erik and Grierson, Hilary
(eds.)
In Proceedings of the 22nd International Conference on Engineering and Product Design Education (E&PDE 2020), VIA Design, VIA University in Herning, Denmark. 10th -11th September 2020: The Value of Design & Engineering Education in a Knowledge Age.
The Design Society.
6 pp
.
(doi:10.35199/EPDE.2020.32).
Record type:
Conference or Workshop Item
(Paper)
Abstract
Product Design has been defined by several different paradigms as it has evolved to meet the needs and desires of people and in as new ways for companies to market products to consumers. As the needs and desires of people are now increasingly met by products at all price points in consumer societies companies need to embrace a new paradigm which will enable them to differentiate their products from the competition. In addition to the need for a new differentiation strategy for marketing purposes, people are also increasingly aware of both the limited and depleting natural resources of the planet and the prevalence of inequality and poverty present in the world. A paradigm is emerging which enables companies to address all the above simultaneously. This paradigm and approach to designing products is referred to here as ‘Humanity-Centred Design’ in intentional reference to the ‘User-Centred Design’ and ‘Human-Centred Design’ methodologies which have been used by designers for the last 25 years. In this emerging paradigm there is a greater focus on designing products which are not only sustainable, but also actively contribute to the alleviation of poverty in all forms and promote human development and wellbeing worldwide, treating humanity as one global society. This paradigm is being taught to students of Product Design at Buckinghamshire New University to ensure that they are prepared to design products for the newest and future generations and the greatest proportion of consumers.
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Published date: 2020
Venue - Dates:
22nd International Conference on Engineering and Product Design Education, VIA University College, Herning, Denmark, 2020-09-10 - 2020-09-11
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Local EPrints ID: 490109
URI: http://eprints.soton.ac.uk/id/eprint/490109
PURE UUID: 465c6b84-33cd-47e6-b81b-0e3373867bfb
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Date deposited: 14 May 2024 16:55
Last modified: 15 May 2024 02:09
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Contributors
Author:
Paul Russell
Author:
Lyndon Buck
Editor:
Lyndon Buck
Editor:
Erik Bohemia
Editor:
Hilary Grierson
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