The five emerging business models of Fintech for AI adoption, growth and building trust
The five emerging business models of Fintech for AI adoption, growth and building trust
Financial technology, Fintech, is going through a very disruptive digital transformation that is going beyond just making existing models leaner and faster. This research uses a qualitative approach to identify five models of Fintech that can utilize AI to its full potential. The five models are: (a) an incumbent in finance disaggregating and focusing on one part of the supply chain, (b) an incumbent utilizing AI in their current processes without changing their business model, (c) an incumbent extending their model to utilize AI and access new customers and data, (d) a new disrupting startup only getting involved in finance utilizing AI to gain an advantage over incumbents, and (e) an existing tech company disrupting finance by adding financial services to their portfolio of services. The five Fintech business models give an organization five proven routes to AI adoption and growth. Building trust is central to all five models. Trust is not always built at the same point in the value chain, or by the same type of organization. The trust building should usually happen where the customers are attracted and on-boarded.
Business, Strategy, Business Model, Fintech, Finance, Artificial Intelligence, trust, Insurtech, Insurance, Information Systems
73-97
Zarifis, Alex
7622e840-ba78-4a4f-879b-6ba0f62363cc
Cheng, Xusen
f88a8aee-cd1d-46f7-8169-8448252003df
7 December 2023
Zarifis, Alex
7622e840-ba78-4a4f-879b-6ba0f62363cc
Cheng, Xusen
f88a8aee-cd1d-46f7-8169-8448252003df
Zarifis, Alex and Cheng, Xusen
(2023)
The five emerging business models of Fintech for AI adoption, growth and building trust.
In,
Zarifis, Alex, Ktoridou, Despo, Efthymiou, Leonidas and Cheng, Xusen
(eds.)
Business Digital Transformation: Selected Cases from Industry Leaders.
London.
Palgrave Macmillan, .
(doi:10.1007/978-3-031-33665-2_4).
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Book Section
Abstract
Financial technology, Fintech, is going through a very disruptive digital transformation that is going beyond just making existing models leaner and faster. This research uses a qualitative approach to identify five models of Fintech that can utilize AI to its full potential. The five models are: (a) an incumbent in finance disaggregating and focusing on one part of the supply chain, (b) an incumbent utilizing AI in their current processes without changing their business model, (c) an incumbent extending their model to utilize AI and access new customers and data, (d) a new disrupting startup only getting involved in finance utilizing AI to gain an advantage over incumbents, and (e) an existing tech company disrupting finance by adding financial services to their portfolio of services. The five Fintech business models give an organization five proven routes to AI adoption and growth. Building trust is central to all five models. Trust is not always built at the same point in the value chain, or by the same type of organization. The trust building should usually happen where the customers are attracted and on-boarded.
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The Five Emerging Business Models of Fintech for AI Adoption, Growth and Building Trust ch4
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Published date: 7 December 2023
Keywords:
Business, Strategy, Business Model, Fintech, Finance, Artificial Intelligence, trust, Insurtech, Insurance, Information Systems
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Local EPrints ID: 490141
URI: http://eprints.soton.ac.uk/id/eprint/490141
PURE UUID: 377e9722-e54c-494a-96af-ccef99751c8d
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Date deposited: 15 May 2024 16:41
Last modified: 06 Jun 2024 02:21
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Contributors
Author:
Alex Zarifis
Author:
Xusen Cheng
Editor:
Alex Zarifis
Editor:
Despo Ktoridou
Editor:
Leonidas Efthymiou
Editor:
Xusen Cheng
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