Optimising implementation of the UK government the 'Food (Promotion and Placement) Regulations 2021'
Optimising implementation of the UK government the 'Food (Promotion and Placement) Regulations 2021'
The UK food system promotes unhealthy diets and contributes to unprecedented rates of obesity partly due to increased availability, affordability, convenience and heavy marketing of unhealthy or high fat, sugar and salt (HFSS) foods. Positional promotions, such as placing products at store entrances, aisle ends or checkouts, or price promotions, such as buy-one-get one-free offers, are commonly used to enhance sales of HFSS foods in retail settings. These marketing tactics prompt less healthy choices and contribute to obesity. There is increasing scientific evidence that creating retail layouts with increased availability and prominent positioning of healthier products improves consumer purchasing and consumption patterns.
In October 2022, the UK government implemented a law that restricts businesses with more than 50 employees and over 2,000 square feet of sales floor from placing HFSS products at checkouts, aisle ends and store entrances in retail settings and their online equivalents. From October 2025, further legislation is planned to reduce volume-based promotions on HFSS products
University of Southampton
Dhuria, Preeti
470c09bf-2b4d-4db6-9100-a6878b4d4d32
Muir, Sarah
019137d3-2f8c-406c-ac6e-2c57ddd6ce32
Vogel, Christina
768f1dcd-2697-4aae-95cc-ee2f6d63dff5
August 2023
Dhuria, Preeti
470c09bf-2b4d-4db6-9100-a6878b4d4d32
Muir, Sarah
019137d3-2f8c-406c-ac6e-2c57ddd6ce32
Vogel, Christina
768f1dcd-2697-4aae-95cc-ee2f6d63dff5
Dhuria, Preeti, Muir, Sarah and Vogel, Christina
(2023)
Optimising implementation of the UK government the 'Food (Promotion and Placement) Regulations 2021'
University of Southampton
4pp.
(doi:10.5258/SOTON/PP0027b).
Record type:
Monograph
(Working Paper)
Abstract
The UK food system promotes unhealthy diets and contributes to unprecedented rates of obesity partly due to increased availability, affordability, convenience and heavy marketing of unhealthy or high fat, sugar and salt (HFSS) foods. Positional promotions, such as placing products at store entrances, aisle ends or checkouts, or price promotions, such as buy-one-get one-free offers, are commonly used to enhance sales of HFSS foods in retail settings. These marketing tactics prompt less healthy choices and contribute to obesity. There is increasing scientific evidence that creating retail layouts with increased availability and prominent positioning of healthier products improves consumer purchasing and consumption patterns.
In October 2022, the UK government implemented a law that restricts businesses with more than 50 employees and over 2,000 square feet of sales floor from placing HFSS products at checkouts, aisle ends and store entrances in retail settings and their online equivalents. From October 2025, further legislation is planned to reduce volume-based promotions on HFSS products
Text
A4 Policy Brief Optimising Implementation - FINAL - pages
- Version of Record
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Published date: August 2023
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Local EPrints ID: 490184
URI: http://eprints.soton.ac.uk/id/eprint/490184
PURE UUID: abd4c37f-3d96-4a92-b56c-ebd821736c95
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Date deposited: 16 May 2024 16:48
Last modified: 18 May 2024 01:59
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Author:
Preeti Dhuria
Author:
Sarah Muir
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