Response Type
0 = IP Address
1 = Survey Preview
2 = Survey Test
4 = Imported
8 = Spam
9 = Survey Preview Spam
12 = Imported Spam
16 = Offline
17 = Offline Survey Preview
32 = EX
40 = EX Spam
48 = EX Offline

0 = False
1 = True

1 = I agree to take part in this survey.

I or anyone in my household use or own a Heat Pump currently and/or previously.
0 = No
1 = Yes

Please answer the following questions asking about your idea regarding the price and heating equipments. - When it comes to choosing heating equipments, I rely heavily on price.
1 = Strongly Disagree
2 = Disagree
3 = Somewhat Disagree
4 = Neither Agree Nor Disagree
5 = Somewhat Agree
6 = Agree
7 = Strongly Agree

Heating equipment such as boilers, heat pumps, radiators etc. are... - Not Important to me:Important to me
1 = 1
2 = 2
3 = 3
4 = 4
5 = 5
6 = 6
7 = 7

1 = Old
2 = 2
3 = 3
4 = 4
5 = 5
6 = 6
7 = New

1 = Unoriginal
2 = 2
3 = 3
4 = 4
5 = 5
6 = 6
7 = Original

1 = Common
2 = 2
3 = 3
4 = 4
5 = 5
6 = 6
7 = Unusual

1 = Familiar
2 = 2
3 = 3
4 = 4
5 = 5
6 = 6
7 = Novel

1 = Typical
2 = 2
3 = 3
4 = 4
5 = 5
6 = 6
7 = Atypical

What are your views about the following questions? - I am curious about the Heat Pumps.
1 = Not at all (1)
2 = 2
3 = 3
4 = 4
5 = Very much so (5)

What is the product that was discussed?
1 = Electric Vehicles
2 = Heat Pumps
3 = Smart Radiator Valves

In the conversation you just read, what are the views of the people who responded to the question about "Heat Pumps"?
1 = Positive
2 = Negative
3 = in Conflict

You think that the views of the people who responded to the question about 'Heat Pumps' in the conversation are generally [QID229-ChoiceGroup-SelectedChoices]. What do you think is the intensity of that emotion?
1 = None
2 = Very mild
3 = Mild
4 = Moderate
5 = Severe

Which country market does the heating energy company(s) mentioned in the article belong to?
1 = United Kingdom
2 = Canada
3 = Austrailia

CFMT_1 What are your views about following questions? - I often rely and act upon the advice of others.
1 = Strongly Disagree
2 = Disagree
3 = Somewhat Disagree
4 = Neither Disagree Nor Agree
5 = Somewhat Agree
6 = Agree
7 = Strongly Agree

UCT_1 What are your views about following questions? - I tend to get anxious easily when I don’t know an outcome.
1 = Strongly Disagree (1)
2 = Disagree
3 = Somewhat Disagree
4 = Neither Agree Nor Disagree (4)
5 = Somewhat Agree
6 = Agree
7 = Strongly Agree (7)

JST_1 After reading both 1) the screenshot of conversations in online forum and 2) a heating equipment company(s) action about Heat Pumps, what are your views about following questions? - I thought it would be easy to justify a purchase decision, in case
1 = Strongly Disagree (1)
2 = 2
3 = Somewhat Disgree (3)
4 = 4
5 = Neither Agree Nor Disagree (5)
6 = 6
7 = Somewhat Agree (7)
8 = 8
9 = Strongly Agree (9)

CFD_1 Choice_Confidence_1_RV reversed
1 = Strongly Disagree
2 = 2
3 = Somewhat Disagree
4 = 4
5 = Neither Agree Nor Disagree
6 = 6
7 = Somewhat Agree
8 = 8
9 = Strongly Agree

After reading both 1) the screenshot of conversations in online forum and 2) a heating equipment company(s) action about Heat Pumps, what is your general impression of Heat Pumps? - Dislike:Like
1 = Dislike
2 = 2
3 = 3
4 = 4
5 = 5
6 = 6
7 = Like

After reading both 1) the screenshot of conversations in online forum and 2) a heating equipment company(s) action about Heat Pumps, what is your general impression of Heat Pumps? - Unfavourable:Favourable
1 = Unfavourable
2 = 2
3 = 3
4 = 4
5 = 5
6 = 6
7 = Favourable

After reading both 1) the screenshot of conversations in online forum and 2) a heating equipment company(s) action about Heat Pumps, what is your general impression of Heat Pumps? - Negative:Positive
1 = Negative
2 = 2
3 = 3
4 = 4
5 = 5
6 = 6
7 = Positive

DV Interest_1 reversed
1 = Strongly disagree (1)
2 = 2
3 = 3
4 = 4
5 = 5
6 = 6
7 = Strongly agree (7)

After reading both 1) the screenshot of conversations in online forum and 2) a heating equipment company(s) action about Heat Pumps, what is your general impression of Heat Pumps? - I think that Heat Pumps are acceptable, but I will not use it.
1 = Strongly disagree
2 = Disagree
3 = Somewhat disagree
4 = Neither agree nor disagree
5 = Somewhat agree
6 = Agree
7 = Strongly agree

Imagine that you are planning to buy a new house. As the house is a new build, the builder offers you a choice of a Conventional Boiler OR a Heat Pump. Which one would you choose? - Conventional Boiler:Heat Pump
1 = Conventional
2 = 2
3 = 3
4 = 4
5 = 5
6 = 6
7 = 7
8 = 7
9 = Heat Pumps

After reading both1) the screenshot of conversations in online forum and 2) a heating equipment company(s) action about Heat Pumps, how likely would you be to purchase a Heat Pump?
1 = Extremely Unlikely (1)
2 = Unlikely (2)
3 = Somewhat Unlikely (3)
4 = Neutral (4)
5 = Somewhat likely (5)
6 = Likely (6)
7 = Extremely likely (7)

How do you describe yourself?
1 = Male (1)
4 = Female (2)
5 = non-binary / third gender (3)
6 = Prefer not to say (4)

What best describes your employment status over the last three months?
1 = Working full-time (1)
4 = Working part-time (2)
5 = Unemployed and looking for work (3)
6 = A homemaker or stay-at-home parent (4)
7 = Student (5)
8 = Retired (6)
9 = Other (7)

What is your current marital status?
1 = Married (1)
4 = Living with a partner (2)
5 = Widowed (3)
6 = Divorced/Separated (4)
7 = Never been married (5)

What is the highest level of education you have completed?
1 = Some Primary (1)
4 = Completed Primary School (2)
5 = Some Secondary (3)
6 = Completed Secondary School (4)
7 = Vocational or Similar (5)
8 = Some University but no degree (6)
9 = University Bachelors Degree (7)
10 = Graduate or professional degree (MA, MS, MBA, PhD, JD, MD, DDS) (8)
11 = Prefer not to say (9)

What was your total household income before taxes during the past 12 months?
1 = Less than 20,000 pounds (1)
4 = 20,000-39,999 pounds (2)
5 = 40,000-59,999 pounds (3)
6 = 60,000-99,999 pounds (4)
7 = More than 100,000 pounds (5)

IL POS NEG CONF scenarios
-1 = IL Negative scenario
0 = IL Conflict scenario
1 = IL Positive scenario

CL POS NEG CONFscenarios
-1 = CL Negative scenario
0 = CL Conflict scenario
1 = CL Positive scenario