The six relative advantages in multichannel retail for three-dimensional Virtual Worlds and two-dimensional websites
The six relative advantages in multichannel retail for three-dimensional Virtual Worlds and two-dimensional websites
Multichannel retail is now prevalent with retailers and consumers utilizing a number of channels in parallel or in some instances in an interconnected way. There is a degree of understanding on what each channel can offer but the Relative Advantage of each channel in relation to the others is less understood. This research evaluates the Relative Advantage between the three channels of three-dimensional Virtual Worlds, two-dimensional websites and offline retail stores. The consumer’s preferences across the three channels were distinguished across six Relative Advantages. The three channels were then compared across the six Relative Advantages identified. Participants showed a preference for offline and 2D in most situations apart from enjoyment, entertainment, sociable shopping, the ability to reinvent yourself, convenience and institutional trust where the Virtual Worlds were preferred.
Virtual Worlds, Virtual reality, e-Commerce, Multichannel, Trust
363-372
Association for Computing Machinery
Zarifis, Alex
7622e840-ba78-4a4f-879b-6ba0f62363cc
26 June 2019
Zarifis, Alex
7622e840-ba78-4a4f-879b-6ba0f62363cc
Zarifis, Alex
(2019)
The six relative advantages in multichannel retail for three-dimensional Virtual Worlds and two-dimensional websites.
In WebSci '19: Proceedings of the 10th ACM Conference on Web Science.
Association for Computing Machinery.
.
(doi:10.1145/3292522.3326038).
Record type:
Conference or Workshop Item
(Paper)
Abstract
Multichannel retail is now prevalent with retailers and consumers utilizing a number of channels in parallel or in some instances in an interconnected way. There is a degree of understanding on what each channel can offer but the Relative Advantage of each channel in relation to the others is less understood. This research evaluates the Relative Advantage between the three channels of three-dimensional Virtual Worlds, two-dimensional websites and offline retail stores. The consumer’s preferences across the three channels were distinguished across six Relative Advantages. The three channels were then compared across the six Relative Advantages identified. Participants showed a preference for offline and 2D in most situations apart from enjoyment, entertainment, sociable shopping, the ability to reinvent yourself, convenience and institutional trust where the Virtual Worlds were preferred.
Text
The six relative advantages in multichannel retail for three-dimensional Virtual Worlds and two-dimensional websites 2019
- Author's Original
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Published date: 26 June 2019
Venue - Dates:
11th ACM Conference on Web Science, Northeastern University, Boston, United States, 2019-06-30 - 2019-07-03
Keywords:
Virtual Worlds, Virtual reality, e-Commerce, Multichannel, Trust
Identifiers
Local EPrints ID: 490347
URI: http://eprints.soton.ac.uk/id/eprint/490347
PURE UUID: f1aed37c-eaef-443c-b15a-11af648fdae2
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Date deposited: 23 May 2024 17:01
Last modified: 06 Jun 2024 02:21
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Author:
Alex Zarifis
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