Interactive effects of AI awareness and change-oriented leadership on employee-AI collaboration: the role of approach and avoidance motivation
Interactive effects of AI awareness and change-oriented leadership on employee-AI collaboration: the role of approach and avoidance motivation
AI application has been met with great concern in the hospitality field given its efficacy enhancement but threats to employee tasks and jobs. This study investigates the interactive impacts between AI awareness and change-oriented leadership on hospitality employees' protective behaviors, including whether and how the interactions influence employees’ collaboration with AI. A two-wave survey of hotel employees and an experiment of potential hotel practitioners were conducted with 478 and 252 valid respondents respectively. Empirical results show how the interactions predicted employee-AI collaboration via the two motivation types of approach and avoidance, as per protection motivation theory (PMT). The results offer change-oriented leadership as a coping strategy for employees to overcome perceived AI threats and engage in active collaboration with AI. In addition, the study reveals the positive role of AI awareness in embracing change and discusses the theoretical contributions and practical implications of AI-adopted hospitality.
AI awareness, Approach motivation, Artificial intelligence (AI), Avoidance motivation, Change-oriented leadership, Employee-AI collaboration, Protection motivation theory (PMT)
Yin, Zihan
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Kong, Haiyan
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Baruch, Yehuda
25b89777-def4-4958-afdc-0ceab43efe8a
L’Espoir Decosta, Patrick
beb35f70-2aa8-4a5d-8a28-930e5049defc
Yuan, Yue
108d32e7-e897-405e-b993-5ea5e140bf6d
December 2024
Yin, Zihan
c007a28c-ff9e-4f6e-a24d-9392eb419c89
Kong, Haiyan
9853dddd-5594-4542-a9fc-dbdfae2a3933
Baruch, Yehuda
25b89777-def4-4958-afdc-0ceab43efe8a
L’Espoir Decosta, Patrick
beb35f70-2aa8-4a5d-8a28-930e5049defc
Yuan, Yue
108d32e7-e897-405e-b993-5ea5e140bf6d
Yin, Zihan, Kong, Haiyan, Baruch, Yehuda, L’Espoir Decosta, Patrick and Yuan, Yue
(2024)
Interactive effects of AI awareness and change-oriented leadership on employee-AI collaboration: the role of approach and avoidance motivation.
Tourism Management, 105, [104966].
(doi:10.1016/j.tourman.2024.104966).
Abstract
AI application has been met with great concern in the hospitality field given its efficacy enhancement but threats to employee tasks and jobs. This study investigates the interactive impacts between AI awareness and change-oriented leadership on hospitality employees' protective behaviors, including whether and how the interactions influence employees’ collaboration with AI. A two-wave survey of hotel employees and an experiment of potential hotel practitioners were conducted with 478 and 252 valid respondents respectively. Empirical results show how the interactions predicted employee-AI collaboration via the two motivation types of approach and avoidance, as per protection motivation theory (PMT). The results offer change-oriented leadership as a coping strategy for employees to overcome perceived AI threats and engage in active collaboration with AI. In addition, the study reveals the positive role of AI awareness in embracing change and discusses the theoretical contributions and practical implications of AI-adopted hospitality.
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JTMA-D-23-00446_R2
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Yin et al. 2024 AI Tourism Management
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More information
Accepted/In Press date: 12 May 2024
e-pub ahead of print date: 20 May 2024
Published date: December 2024
Additional Information:
Publisher Copyright:
© 2024 Elsevier Ltd
Keywords:
AI awareness, Approach motivation, Artificial intelligence (AI), Avoidance motivation, Change-oriented leadership, Employee-AI collaboration, Protection motivation theory (PMT)
Identifiers
Local EPrints ID: 490605
URI: http://eprints.soton.ac.uk/id/eprint/490605
ISSN: 0261-5177
PURE UUID: 270740be-f100-4a3b-9152-171d18dbe953
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Date deposited: 31 May 2024 16:34
Last modified: 15 Jun 2024 01:46
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Contributors
Author:
Zihan Yin
Author:
Haiyan Kong
Author:
Patrick L’Espoir Decosta
Author:
Yue Yuan
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