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Rewarding behavior with a sweet food strengthens its valuation

Rewarding behavior with a sweet food strengthens its valuation
Rewarding behavior with a sweet food strengthens its valuation
Sweet foods are commonly used as rewards for desirable behavior, specifically among children. This study examines whether such practice may contribute to reinforce the valuation of these foods. Two experiments were conducted, one with children, the other with rats. The first study, conducted with first graders (n = 214), shows that children who receive a food reward for performing a cognitive task subsequently value the food more compared to a control group who received the same food without performing any task. The second study, conducted on rats (n = 64), shows that rewarding with food also translates into higher calorie intake over a 24-hour period. These results suggest that the common practice of rewarding children with calorie-dense sweet foods is a plausible contributing factor to obesity and might therefore be ill advised.
1932-6203
Bauer, Jan M.
7a58a03c-67b3-4ed2-bc9a-35154ae0a5e4
Schroder, Marina
ded44e77-b0b6-4de7-bbdb-2d0387808385
Vecchi, Martina
4f9d9a35-032d-4003-8e8c-f91090419c88
Bake, Tina
0ffffe4a-117a-4928-81c8-84526bd2b55b
Dickson, Suzanne L.
46be2ca8-2ea4-43ca-8e3f-2b68de83e1b3
Belot, Michele
f29a322f-8a13-46ae-8537-5f2f6ba9d26d
Bauer, Jan M.
7a58a03c-67b3-4ed2-bc9a-35154ae0a5e4
Schroder, Marina
ded44e77-b0b6-4de7-bbdb-2d0387808385
Vecchi, Martina
4f9d9a35-032d-4003-8e8c-f91090419c88
Bake, Tina
0ffffe4a-117a-4928-81c8-84526bd2b55b
Dickson, Suzanne L.
46be2ca8-2ea4-43ca-8e3f-2b68de83e1b3
Belot, Michele
f29a322f-8a13-46ae-8537-5f2f6ba9d26d

Bauer, Jan M., Schroder, Marina, Vecchi, Martina, Bake, Tina, Dickson, Suzanne L. and Belot, Michele (2021) Rewarding behavior with a sweet food strengthens its valuation. PLoS ONE, 16 (4), [e0242461]. (doi:10.1371/journal.pone.0242461).

Record type: Article

Abstract

Sweet foods are commonly used as rewards for desirable behavior, specifically among children. This study examines whether such practice may contribute to reinforce the valuation of these foods. Two experiments were conducted, one with children, the other with rats. The first study, conducted with first graders (n = 214), shows that children who receive a food reward for performing a cognitive task subsequently value the food more compared to a control group who received the same food without performing any task. The second study, conducted on rats (n = 64), shows that rewarding with food also translates into higher calorie intake over a 24-hour period. These results suggest that the common practice of rewarding children with calorie-dense sweet foods is a plausible contributing factor to obesity and might therefore be ill advised.

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journal.pone.0242461 - Version of Record
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Accepted/In Press date: 14 February 2021
Published date: 14 April 2021

Identifiers

Local EPrints ID: 491365
URI: http://eprints.soton.ac.uk/id/eprint/491365
ISSN: 1932-6203
PURE UUID: feeea1d4-5bcc-4e41-8e47-28c5f6187f17
ORCID for Martina Vecchi: ORCID iD orcid.org/0000-0002-8239-3180

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Date deposited: 20 Jun 2024 17:05
Last modified: 12 Jul 2024 02:17

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Contributors

Author: Jan M. Bauer
Author: Marina Schroder
Author: Martina Vecchi ORCID iD
Author: Tina Bake
Author: Suzanne L. Dickson
Author: Michele Belot

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