Investigating the psychological mechanisms of the effect of social media influencers on consumers’ compensatory consumption
Investigating the psychological mechanisms of the effect of social media influencers on consumers’ compensatory consumption
Narimanfar, Sara
d3a1796c-8c21-4675-97ed-63597d3f81ce
Narimanfar, Sara
d3a1796c-8c21-4675-97ed-63597d3f81ce
Narimanfar, Sara
(2024)
Investigating the psychological mechanisms of the effect of social media influencers on consumers’ compensatory consumption.
In Academy of Marketing.
(In Press)
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Conference or Workshop Item
(Paper)
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Accepted/In Press date: 1 July 2024
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Local EPrints ID: 491603
URI: http://eprints.soton.ac.uk/id/eprint/491603
PURE UUID: f75481ae-91b1-4b7a-b824-aef90799293c
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Date deposited: 27 Jun 2024 16:55
Last modified: 28 Jun 2024 02:05
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Author:
Sara Narimanfar
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