Navigating the green path: exploring the dynamics and impact of peer-to-peer retail returns
Navigating the green path: exploring the dynamics and impact of peer-to-peer retail returns
In response to growing sustainability concerns in product returns, a novel and to-date underexplored solution has emerged: peer-to-peer (P2P) returns. This solution allows returners to directly send unwanted items (e.g., wrong size) to new buyers who purchase them at a discount. This research employs mixed methods to examine the implementation and acceptance of P2P returns in the non-grocery retail sector, exploring the perspectives of large retailers, P2P providers, and customers. It identifies key challenges and values associated with sustainable and economically viable practices. The findings enrich innovation resistance theory by highlighting the roles of risk, trust, and value consistency in adopting sustainable retail practices. The managerial implications can inform practitioners who consider implementing P2P returns.
Product returns, Innovation, Sustainability
Zhang, Danni
c81a5801-9c21-4c27-a340-45874b5274f9
Dawson, Ian
dff1b440-6c83-4354-92b6-04809460b01a
Frei, Regina (Gina)
fa00170f-356a-4a0d-8030-d137fd855880
Merlano, Felipo
2b8db774-54d8-4759-bcee-98554b600b02
2024
Zhang, Danni
c81a5801-9c21-4c27-a340-45874b5274f9
Dawson, Ian
dff1b440-6c83-4354-92b6-04809460b01a
Frei, Regina (Gina)
fa00170f-356a-4a0d-8030-d137fd855880
Merlano, Felipo
2b8db774-54d8-4759-bcee-98554b600b02
Zhang, Danni, Dawson, Ian, Frei, Regina (Gina) and Merlano, Felipo
(2024)
Navigating the green path: exploring the dynamics and impact of peer-to-peer retail returns.
EurOMA Conference 2024: Transforming People and Processes for a Better World, Esade Business School, Barcelona, Spain.
29 Jun - 03 Jul 2024.
Record type:
Conference or Workshop Item
(Paper)
Abstract
In response to growing sustainability concerns in product returns, a novel and to-date underexplored solution has emerged: peer-to-peer (P2P) returns. This solution allows returners to directly send unwanted items (e.g., wrong size) to new buyers who purchase them at a discount. This research employs mixed methods to examine the implementation and acceptance of P2P returns in the non-grocery retail sector, exploring the perspectives of large retailers, P2P providers, and customers. It identifies key challenges and values associated with sustainable and economically viable practices. The findings enrich innovation resistance theory by highlighting the roles of risk, trust, and value consistency in adopting sustainable retail practices. The managerial implications can inform practitioners who consider implementing P2P returns.
This record has no associated files available for download.
More information
Published date: 2024
Venue - Dates:
EurOMA Conference 2024: Transforming People and Processes for a Better World, Esade Business School, Barcelona, Spain, 2024-06-29 - 2024-07-03
Keywords:
Product returns, Innovation, Sustainability
Identifiers
Local EPrints ID: 492143
URI: http://eprints.soton.ac.uk/id/eprint/492143
PURE UUID: ba9b61fe-297c-4c4a-912c-4b61616a45a2
Catalogue record
Date deposited: 17 Jul 2024 17:06
Last modified: 18 Jul 2024 01:59
Export record
Contributors
Author:
Danni Zhang
Author:
Regina (Gina) Frei
Author:
Felipo Merlano
Download statistics
Downloads from ePrints over the past year. Other digital versions may also be available to download e.g. from the publisher's website.
View more statistics