Singh, Jaywant and Shukla, Paurav (2024) Brand management: principles and applications for effective branding , 1 ed. London; New York. Kogan Page, 344pp.
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Book
Abstract
Learn how to build, develop and manage brands with this applied textbook which also explores the latest developments in digital branding, brand crisis and brands' responsibility.
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Published date: 3 May 2024
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Identifiers
Local EPrints ID: 493125
URI: http://eprints.soton.ac.uk/id/eprint/493125
PURE UUID: 6c941b54-46e6-4376-92bb-fa48994f5a52
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Date deposited: 23 Aug 2024 16:42
Last modified: 24 Aug 2024 01:59
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Contributors
Author:
Jaywant Singh
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