Ride hailing in Indian cities: using interviewee quotes to develop a research agenda for sustainable mobility

Ashmore, David, Sharma, Parul and Godic, Branislava (2024) Ride hailing in Indian cities: using interviewee quotes to develop a research agenda for sustainable mobility. 13th International Conference on Sustainable Development and Planning, , Seville, Spain. 23 - 25 Sep 2024. 13 pp . (doi:10.2495/SDP240301).

Record type: Conference or Workshop Item (Paper)

Abstract

India’s very high traffic levels produce some of the worst air quality in the world. To craft sustainable policies to address this, it is important to understand the basis upon which people make transport modal choice decisions within Indian cities. Arguably, this becomes easier when a new mode such as ride-hailing disrupts the market and exposes the complex aspects of the modal choice dynamic within a culture. Through qualitative thematic analysis that draws upon two existing datasets, this paper explores the market niche served by ride-hailing platforms in India in the forms of both taxis and auto-rickshaws. It is shown that ride-hailing has had a distinct effect on the mode choice attribute set for several reasons, some of which trade off against each other in different ways, for different groups. Understanding these reasons facilitates an expanded research agenda and the development of tailored modal choice models to enable sustainable transport policies.

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