Wei, Liyuan (2006) Making sense of these million-dollar babies - rationale behind superstar profit participation contracts. Marketing Science, 25 (6), 678-680. (doi:10.1287/mksc.1050.0187).
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e-pub ahead of print date: 1 November 2006
Published date: 2006
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Local EPrints ID: 494142
URI: http://eprints.soton.ac.uk/id/eprint/494142
PURE UUID: 4c3cdabf-0689-4d7e-adae-078b50c9cc73
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Date deposited: 25 Sep 2024 16:30
Last modified: 10 Oct 2024 02:11
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Author:
Liyuan Wei
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