Curating the middlebrow: Filmin’s strategies for distinction in the Spanish SVoD market
Curating the middlebrow: Filmin’s strategies for distinction in the Spanish SVoD market
This article situates the Spanish SVoD service Filmin within the global and national contemporary streaming panorama. It critically analyses Filmin’s four main self-proclaimed strategies for standing out in the highly competitive Spanish SVoD market – a curated catalogue, the platform’s European identity, engagement with classical films and collaborations with film festivals. The success of these strategies is evident in Filmin’s substantial profit of 1.5 million euros in 2020. This article focuses on an in-depth examination of these programming strategies, key collaborations and insights from an interview with Filmin’s co-founder and current CEO, Juan Carlos Tous, to explore how this SVoD service has successfully developed a middlebrow curatorial strategy, reaching a unique position in the Spanish market and distinguishing it from the rest of its competitors.
European screen industry, Spanish audio-visual market, boutique SVoD platforms, contemporary Spanish cinema, curating strategies, global SVoD platforms, streaming platforms
259-277
Rodriguez Ortega, Vicente
9060672b-e6b3-434f-bb1c-bfbbf224c93d
Fernandez-Meneses, Jara
7087893d-ad52-4d34-a2da-ce81ad49cdef
Rodriguez Ortega, Vicente
9060672b-e6b3-434f-bb1c-bfbbf224c93d
Fernandez-Meneses, Jara
7087893d-ad52-4d34-a2da-ce81ad49cdef
Rodriguez Ortega, Vicente and Fernandez-Meneses, Jara
(2024)
Curating the middlebrow: Filmin’s strategies for distinction in the Spanish SVoD market.
Journal of Digital Media & Policy, 15 (2), .
(doi:10.1386/jdmp_00149_1).
Abstract
This article situates the Spanish SVoD service Filmin within the global and national contemporary streaming panorama. It critically analyses Filmin’s four main self-proclaimed strategies for standing out in the highly competitive Spanish SVoD market – a curated catalogue, the platform’s European identity, engagement with classical films and collaborations with film festivals. The success of these strategies is evident in Filmin’s substantial profit of 1.5 million euros in 2020. This article focuses on an in-depth examination of these programming strategies, key collaborations and insights from an interview with Filmin’s co-founder and current CEO, Juan Carlos Tous, to explore how this SVoD service has successfully developed a middlebrow curatorial strategy, reaching a unique position in the Spanish market and distinguishing it from the rest of its competitors.
Text
Curating the Middlebrow-Final (1)
- Accepted Manuscript
Restricted to Repository staff only until 20 August 2025.
Request a copy
Text
Curating the middlebrow: Filmin’s strategies for distinction in the Spanish SVoD market
- Other
Restricted to Repository staff only
Request a copy
More information
Accepted/In Press date: 23 February 2024
e-pub ahead of print date: 20 August 2024
Keywords:
European screen industry, Spanish audio-visual market, boutique SVoD platforms, contemporary Spanish cinema, curating strategies, global SVoD platforms, streaming platforms
Identifiers
Local EPrints ID: 494438
URI: http://eprints.soton.ac.uk/id/eprint/494438
ISSN: 2516-3523
PURE UUID: 3aacdb19-9c04-4e38-800a-f7d72ceed4b2
Catalogue record
Date deposited: 08 Oct 2024 16:41
Last modified: 09 Oct 2024 02:12
Export record
Altmetrics
Contributors
Author:
Vicente Rodriguez Ortega
Author:
Jara Fernandez-Meneses
Download statistics
Downloads from ePrints over the past year. Other digital versions may also be available to download e.g. from the publisher's website.
View more statistics