A scoping investigation of eye-tracking in Electronic Gambling Machine (EGM) play
A scoping investigation of eye-tracking in Electronic Gambling Machine (EGM) play
The nature of the association between Electronic Gambling Machines (EGMs) and gambling problems remains uncertain. Eye-tracking offers a potentially powerful method to understand how individuals attend to the visual displays and features of machine games as a function of machine experience, use of other commercial gambling products, the degree to which some game features capture players' attention and, critically, vulnerability to problematic patterns of machine play. Characterizing machine players' attention to machine games may aid the design of harm-minimization measures such as, but not limited to, pop-up messages and visible clocks; and provide an important ancillary measure for testing their efficacy.
Rogers, Robert D.
7737d196-b319-4a5e-a11a-0aaf161aa283
Butler, J
0a551db6-296e-43ec-a0a5-e975f22ac94d
Millard, S
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Cristino, Filipe
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Davitt, Lina I.
87f1b38d-a7e9-4034-be91-05ed9a6b011c
Leek, Elwyn
6f63c405-e28f-4f8c-8ead-3b0a79c7dc88
24 March 2017
Rogers, Robert D.
7737d196-b319-4a5e-a11a-0aaf161aa283
Butler, J
0a551db6-296e-43ec-a0a5-e975f22ac94d
Millard, S
e6256760-1700-4e7b-b20a-dc3a718519a4
Cristino, Filipe
b47224fa-e770-4e31-9371-4737be3e1e50
Davitt, Lina I.
87f1b38d-a7e9-4034-be91-05ed9a6b011c
Leek, Elwyn
6f63c405-e28f-4f8c-8ead-3b0a79c7dc88
Rogers, Robert D., Butler, J, Millard, S, Cristino, Filipe, Davitt, Lina I. and Leek, Elwyn
(2017)
A scoping investigation of eye-tracking in Electronic Gambling Machine (EGM) play
(Gamble Aware)
Bangor.
Bangor University
41pp.
Record type:
Monograph
(Project Report)
Abstract
The nature of the association between Electronic Gambling Machines (EGMs) and gambling problems remains uncertain. Eye-tracking offers a potentially powerful method to understand how individuals attend to the visual displays and features of machine games as a function of machine experience, use of other commercial gambling products, the degree to which some game features capture players' attention and, critically, vulnerability to problematic patterns of machine play. Characterizing machine players' attention to machine games may aid the design of harm-minimization measures such as, but not limited to, pop-up messages and visible clocks; and provide an important ancillary measure for testing their efficacy.
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More information
Published date: 24 March 2017
Identifiers
Local EPrints ID: 494497
URI: http://eprints.soton.ac.uk/id/eprint/494497
PURE UUID: bcf21cc1-9a26-4cbb-a33b-e66d6d2d65e6
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Date deposited: 09 Oct 2024 16:56
Last modified: 10 Oct 2024 02:09
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Contributors
Author:
Robert D. Rogers
Author:
J Butler
Author:
S Millard
Author:
Filipe Cristino
Author:
Lina I. Davitt
Author:
Elwyn Leek
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