The marketing firm: Recent theoretical and empirical developments
The marketing firm: Recent theoretical and empirical developments
161 - 163
Ramachandran Girija, Vishnu Menon
cf91657e-cd61-4431-9e25-c6ad94ba9ee0
3 February 2020
Ramachandran Girija, Vishnu Menon
cf91657e-cd61-4431-9e25-c6ad94ba9ee0
Ramachandran Girija, Vishnu Menon
(2020)
The marketing firm: Recent theoretical and empirical developments.
Managerial and Decision Economics, 41 (2), .
(doi:10.1002/mde.3137).
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Published date: 3 February 2020
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Local EPrints ID: 495254
URI: http://eprints.soton.ac.uk/id/eprint/495254
ISSN: 0143-6570
PURE UUID: 109e3887-8b37-4ca8-b7e9-8fb24c851e62
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Date deposited: 04 Nov 2024 17:44
Last modified: 07 Dec 2024 03:16
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Author:
Vishnu Menon Ramachandran Girija
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