Mindfulness in ethical consumption: the mediating roles of connectedness to nature and self-control

Abstract

Purpose: ethical consumption is an integral component for the sustainable development in the world and is especially challenging in the Western consumer society. This research demonstrates that mindfulness, a Buddhism-based notion, is associated with two related and distinctive approaches of ethical consumption: refinement and reduction. It examines the psychological mechanisms underlying the effects of mindfulness on these two approaches of ethical consumption.

Design/methodology/approach: self-report data were collected through an online survey with consumers from western societies (N = 523).

Findings: the findings show (1) that the significance of mindfulness on both approaches of ethical consumption and (2) that the contrast between the different mechanisms underlying them. Specifically, the mindfulness–consumption refinement link is fully mediated by connectedness-to-nature whereas the mindfulness–consumption reduction link is fully mediated by connectedness-to-nature and self-control. A series of supp

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Identifiers

ORCID for Liyuan Wei: orcid.org/0000-0003-0561-1700

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