Consumer susceptibility to front-of-package (FOP) food labeling: Scale development and validation
Consumer susceptibility to front-of-package (FOP) food labeling: Scale development and validation
Current research in food science has explored the influence of front-of-package (FOP) labeling systems on consumer decision-making, yielding mixed results. We suggest that these inconsistent findings regarding FOP labeling effectiveness stem from a failure to consider a pivotal individual-level variable: consumer susceptibility to FOP labeling (CSFL). In the present research, we define this focal construct and develop and psychometrically validate a seven-item instrument that captures the construct across six studies (N = 1134). The current research may assist in segmenting consumers based on their susceptibility to FOP labeling, thereby facilitating the creation of targeted interventions tailored to this individual difference. Notably, the CSFL scale is positively correlated with consumers’ willingness to purchase food items with genuine, third-party FOP labels, but not products lacking labels or products with fictitious FOP labels. This supports the predictive validity of the scale in determining important consumption-related outcomes.
Consumer susceptibility to front-of-package labeling, Food certification, Food labeling, Food preferences, Scale development
Folwarczny, Michał
4500e046-af4b-4675-b996-9e3b1c12d29f
Sigurdsson, Valdimar
7d4995e2-b6b4-4d04-be74-1ffac6aef3ba
Menon, R.G. Vishnu
cf91657e-cd61-4431-9e25-c6ad94ba9ee0
Otterbring, Tobias
8f2302d8-d005-4dfb-8ccc-be7081150236
4 November 2023
Folwarczny, Michał
4500e046-af4b-4675-b996-9e3b1c12d29f
Sigurdsson, Valdimar
7d4995e2-b6b4-4d04-be74-1ffac6aef3ba
Menon, R.G. Vishnu
cf91657e-cd61-4431-9e25-c6ad94ba9ee0
Otterbring, Tobias
8f2302d8-d005-4dfb-8ccc-be7081150236
Folwarczny, Michał, Sigurdsson, Valdimar, Menon, R.G. Vishnu and Otterbring, Tobias
(2023)
Consumer susceptibility to front-of-package (FOP) food labeling: Scale development and validation.
Appetite, 192, [107097].
(doi:10.1016/j.appet.2023.107097).
Abstract
Current research in food science has explored the influence of front-of-package (FOP) labeling systems on consumer decision-making, yielding mixed results. We suggest that these inconsistent findings regarding FOP labeling effectiveness stem from a failure to consider a pivotal individual-level variable: consumer susceptibility to FOP labeling (CSFL). In the present research, we define this focal construct and develop and psychometrically validate a seven-item instrument that captures the construct across six studies (N = 1134). The current research may assist in segmenting consumers based on their susceptibility to FOP labeling, thereby facilitating the creation of targeted interventions tailored to this individual difference. Notably, the CSFL scale is positively correlated with consumers’ willingness to purchase food items with genuine, third-party FOP labels, but not products lacking labels or products with fictitious FOP labels. This supports the predictive validity of the scale in determining important consumption-related outcomes.
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Accepted/In Press date: 22 October 2023
e-pub ahead of print date: 31 October 2023
Published date: 4 November 2023
Keywords:
Consumer susceptibility to front-of-package labeling, Food certification, Food labeling, Food preferences, Scale development
Identifiers
Local EPrints ID: 495462
URI: http://eprints.soton.ac.uk/id/eprint/495462
ISSN: 0195-6663
PURE UUID: f9ca9fce-8d8e-4fce-bfff-ca3408b31f7d
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Date deposited: 14 Nov 2024 17:36
Last modified: 07 Dec 2024 03:16
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Contributors
Author:
Michał Folwarczny
Author:
Valdimar Sigurdsson
Author:
R.G. Vishnu Menon
Author:
Tobias Otterbring
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