Feng, Ying and Meng, Jie (2023) Impact of digital agent’s types and humanoid features on para-social relationship: evidence of online gym exercises. 2023 European Marketing Academy (EMAC) Annual Conference, Odense, Denmark. 23 - 26 May 2023.
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Published date: 1 May 2023
Venue - Dates:
2023 European Marketing Academy (EMAC) Annual Conference, Odense, Denmark, 2023-05-23 - 2023-05-26
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Local EPrints ID: 495641
URI: http://eprints.soton.ac.uk/id/eprint/495641
PURE UUID: 3f354a79-2b13-4757-abc2-59cac7cc2c0b
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Date deposited: 19 Nov 2024 17:54
Last modified: 21 Nov 2024 03:11
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Contributors
Author:
Ying Feng
Author:
Jie Meng
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