Feng, Ying and Meng, Jie (2023) Choosing the perfect coach: real person, avatar, humanoid robot or robot dog? Empirical studies of para-social relationship formation in exercise experience. 2023 American Marketing Association (AMA) Summer Academic Conference, San Francisco, California, USA. 04 - 06 Aug 2023.
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Published date: 1 August 2023
Venue - Dates:
2023 American Marketing Association (AMA) Summer Academic Conference, San Francisco, California, USA, 2023-08-04 - 2023-08-06
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Local EPrints ID: 495642
URI: http://eprints.soton.ac.uk/id/eprint/495642
PURE UUID: 7d332a8d-7b44-4e3e-bbb9-8e47e2a82630
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Date deposited: 19 Nov 2024 17:55
Last modified: 21 Nov 2024 03:11
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Contributors
Author:
Ying Feng
Author:
Jie Meng
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