Museum experience design in a rapidly transforming digital world
Museum experience design in a rapidly transforming digital world
Museums are integral to the creative industries, contributing significantly to the UK economy. The COVID-19 pandemic disrupted museum operations, prompting a shift to virtual interactions for audiences. This study investigates the role of technology in ensuring museum sustainability and examines hybrid audience engagement for diversity and inclusion. Secondary research and interviews with nine museum managers revealed key insights: 1) COVID led to increased online engagement, prompting holistic consideration of digitalmuseum issues. 2) Main digital challenges include limited resources and environmental concerns. 3) Technology adoption has increased, with positive reception of augmented reality and hybrid models. 4) Participants foresee continued value in physical experiences, with AI and VR offering promising immersive opportunities. Recommendations to museum managers are tailor digital strategies to resources, prioritize budget-conscious investments, enhance digital accessibility and personalization, balance physical and digital elements, embrace AR, VR, and AI technologies, preserve cultural heritage digitally, and invest in further research. Future research will explore museum audiences' perceptions of digital technologies in museums.
Museum experience design, digital transformation, impact COVID-19 on museums
Yin, Yuanyuan
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Ashton, Daniel
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Sekhon Dhillon, Yasmin
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Kurniawan, Michael
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Li, Yimeng
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Yan, Yingying
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August 2024
Yin, Yuanyuan
cdb7e6d5-a9d9-4ecc-bbaa-a10ea4350f39
Ashton, Daniel
b267eae4-7bdb-4fe3-9267-5ebad36e86f7
Sekhon Dhillon, Yasmin
c3cc6379-3913-4288-820d-3e26aac12e88
Kurniawan, Michael
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Li, Yimeng
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Yan, Yingying
f2724705-ce1d-4c41-888d-b99445872cc4
Yin, Yuanyuan, Ashton, Daniel, Sekhon Dhillon, Yasmin, Kurniawan, Michael, Li, Yimeng and Yan, Yingying
(2024)
Museum experience design in a rapidly transforming digital world.
DMI: Academic Design Management Conference 2024, Netherlands, Delft, Netherlands.
06 - 07 Aug 2024.
11 pp
.
Record type:
Conference or Workshop Item
(Paper)
Abstract
Museums are integral to the creative industries, contributing significantly to the UK economy. The COVID-19 pandemic disrupted museum operations, prompting a shift to virtual interactions for audiences. This study investigates the role of technology in ensuring museum sustainability and examines hybrid audience engagement for diversity and inclusion. Secondary research and interviews with nine museum managers revealed key insights: 1) COVID led to increased online engagement, prompting holistic consideration of digitalmuseum issues. 2) Main digital challenges include limited resources and environmental concerns. 3) Technology adoption has increased, with positive reception of augmented reality and hybrid models. 4) Participants foresee continued value in physical experiences, with AI and VR offering promising immersive opportunities. Recommendations to museum managers are tailor digital strategies to resources, prioritize budget-conscious investments, enhance digital accessibility and personalization, balance physical and digital elements, embrace AR, VR, and AI technologies, preserve cultural heritage digitally, and invest in further research. Future research will explore museum audiences' perceptions of digital technologies in museums.
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2024_DMI_ADMC_Museum_Experience_Design_in_a_Rapidly_Transforming_Digital_World-YY-final_version
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Published date: August 2024
Venue - Dates:
DMI: Academic Design Management Conference 2024, Netherlands, Delft, Netherlands, 2024-08-06 - 2024-08-07
Keywords:
Museum experience design, digital transformation, impact COVID-19 on museums
Identifiers
Local EPrints ID: 495863
URI: http://eprints.soton.ac.uk/id/eprint/495863
PURE UUID: 270809a0-d5cd-491f-baf0-6c552ffbcbef
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Date deposited: 26 Nov 2024 17:40
Last modified: 22 Aug 2025 02:31
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Contributors
Author:
Michael Kurniawan
Author:
Yimeng Li
Author:
Yingying Yan
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