The role of emotional coherence in electric vehicle purchasing decisions
The role of emotional coherence in electric vehicle purchasing decisions
Cognitive consistency theories offer a solid background to understand the effects of latent psychological constructs in decision-making. These theories model decision-making as the product of a dynamic and recursive process in which individual elements are evaluated toward a decision and this emerging decision returns to its individual elements. In this study, we use the Hot Coherence (HOTCO) cognitive consistency theory to analyse the choice between electric, hybrid-electric, and petrol vehicles. We apply the model to a sample of respondents from England households with one or more cars. The HOTCO model offers a more nuanced representation of the decision-making process – compared with traditional attitude-behaviour link theories – by incorporating non-linear and multidimensional interactions between its components. Our results suggest that positive attitudes and emotional appraisals for electric and hybrid-electric vehicles are shaped by similar motivators, and respondents perceive them as capable of satisfying the same set of needs. In addition, environmental awareness and pro-innovative orientation are the two motives that generate the greater differences in attitudinal evaluations of petrol vehicles, compared with alternative fuels.
Emotional coherenceAlternative fuel vehiclesElectric vehiclesAttitude-behaviour link, Emotional coherence, Electric vehicles, Attitude-behaviour link, Alternative fuel vehicles
997-1014
Domarchi, Cristian
12770dd9-ec99-4d57-acfc-4ca745b63f07
Vuong, Quoc C.
9c3e8507-5762-4e63-9338-2bc5541cb253
Cherchi, Elisabetta
0d564532-eaaf-459d-a2eb-7cdc76737f5b
1 November 2024
Domarchi, Cristian
12770dd9-ec99-4d57-acfc-4ca745b63f07
Vuong, Quoc C.
9c3e8507-5762-4e63-9338-2bc5541cb253
Cherchi, Elisabetta
0d564532-eaaf-459d-a2eb-7cdc76737f5b
Domarchi, Cristian, Vuong, Quoc C. and Cherchi, Elisabetta
(2024)
The role of emotional coherence in electric vehicle purchasing decisions.
Transportation Research Part F: Traffic Psychology and Behaviour, 107, .
(doi:10.1016/j.trf.2024.10.018).
Abstract
Cognitive consistency theories offer a solid background to understand the effects of latent psychological constructs in decision-making. These theories model decision-making as the product of a dynamic and recursive process in which individual elements are evaluated toward a decision and this emerging decision returns to its individual elements. In this study, we use the Hot Coherence (HOTCO) cognitive consistency theory to analyse the choice between electric, hybrid-electric, and petrol vehicles. We apply the model to a sample of respondents from England households with one or more cars. The HOTCO model offers a more nuanced representation of the decision-making process – compared with traditional attitude-behaviour link theories – by incorporating non-linear and multidimensional interactions between its components. Our results suggest that positive attitudes and emotional appraisals for electric and hybrid-electric vehicles are shaped by similar motivators, and respondents perceive them as capable of satisfying the same set of needs. In addition, environmental awareness and pro-innovative orientation are the two motives that generate the greater differences in attitudinal evaluations of petrol vehicles, compared with alternative fuels.
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Accepted/In Press date: 22 October 2024
e-pub ahead of print date: 1 November 2024
Published date: 1 November 2024
Keywords:
Emotional coherenceAlternative fuel vehiclesElectric vehiclesAttitude-behaviour link, Emotional coherence, Electric vehicles, Attitude-behaviour link, Alternative fuel vehicles
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Local EPrints ID: 496067
URI: http://eprints.soton.ac.uk/id/eprint/496067
ISSN: 1369-8478
PURE UUID: a79bf288-9f4b-4974-9149-cb7944db55ae
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Date deposited: 02 Dec 2024 17:48
Last modified: 03 Dec 2024 03:09
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Author:
Cristian Domarchi
Author:
Quoc C. Vuong
Author:
Elisabetta Cherchi
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