COS branding & brand management
COS branding & brand management
How can Fashion Retailer Cos successfully improve their customer experience for consumers when shopping for their brand across multi channels? In this report the aim was to understand the brand strategy of Cos and the effect of the brand strategy on customer experience, to look at any issues and how to create a brand strategy to manage those issues in the future.
Ryan, Karen Michelle
62c26d98-dc8d-4b93-b795-3529cf31359c
8 August 2017
Ryan, Karen Michelle
62c26d98-dc8d-4b93-b795-3529cf31359c
Ryan, Karen Michelle
(2017)
COS branding & brand management
Record type:
Monograph
(Working Paper)
Abstract
How can Fashion Retailer Cos successfully improve their customer experience for consumers when shopping for their brand across multi channels? In this report the aim was to understand the brand strategy of Cos and the effect of the brand strategy on customer experience, to look at any issues and how to create a brand strategy to manage those issues in the future.
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Published date: 8 August 2017
Identifiers
Local EPrints ID: 496643
URI: http://eprints.soton.ac.uk/id/eprint/496643
PURE UUID: c8a1cc08-c621-4e05-bad9-d4df50301889
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Date deposited: 07 Jan 2025 18:43
Last modified: 10 Jan 2025 03:22
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Contributors
Author:
Karen Michelle Ryan
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