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Realizing moralized value creation: unravelling Africa’s social conditions for MNEs expansion into the continent

Realizing moralized value creation: unravelling Africa’s social conditions for MNEs expansion into the continent
Realizing moralized value creation: unravelling Africa’s social conditions for MNEs expansion into the continent
Africa is a continent that is blessed with varying social conditions, norms, and cultural diversity. However, for multinational enterprises (MNEs) seeking to expand operations to this context, these varying social conditions may prove challenging to MNE subsidiary and integration managers tasked with spearheading expansion into the continent. Consequently, this paper conceptualizes Socialized Moral Hazard (SMH) to provide insights into the inherent social conditions in Africa. To overcome these social conditions, the paper recommends a 5-step Moralized Value Creation (MVC) framework, supported by actionable strategies such as social conditions reconnaissance and moral cost-benefit analysis, that may allow MNEs to create sustainable socio-economic value.
multinational enterprises, Moralized Value Creation, Agency theory, social conditions, Value creation
1938-9590
Odek, Wilson Odhiambo
56a9cfb3-1e63-4afd-8977-fb5609e96cfe
Odek, Wilson Odhiambo
56a9cfb3-1e63-4afd-8977-fb5609e96cfe

Odek, Wilson Odhiambo (2024) Realizing moralized value creation: unravelling Africa’s social conditions for MNEs expansion into the continent. AIB Insights. (doi:10.46697/001c.126939).

Record type: Article

Abstract

Africa is a continent that is blessed with varying social conditions, norms, and cultural diversity. However, for multinational enterprises (MNEs) seeking to expand operations to this context, these varying social conditions may prove challenging to MNE subsidiary and integration managers tasked with spearheading expansion into the continent. Consequently, this paper conceptualizes Socialized Moral Hazard (SMH) to provide insights into the inherent social conditions in Africa. To overcome these social conditions, the paper recommends a 5-step Moralized Value Creation (MVC) framework, supported by actionable strategies such as social conditions reconnaissance and moral cost-benefit analysis, that may allow MNEs to create sustainable socio-economic value.

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Accepted/In Press date: 4 December 2024
e-pub ahead of print date: 11 December 2024
Keywords: multinational enterprises, Moralized Value Creation, Agency theory, social conditions, Value creation

Identifiers

Local EPrints ID: 497268
URI: http://eprints.soton.ac.uk/id/eprint/497268
ISSN: 1938-9590
PURE UUID: b8af23f4-7d2b-477b-8267-939bb3082339
ORCID for Wilson Odhiambo Odek: ORCID iD orcid.org/0000-0003-1981-8534

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Date deposited: 16 Jan 2025 18:04
Last modified: 17 Jan 2025 03:07

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